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DIGITAL ADVERTISING
- OpenAI says Indian advertisers to get direct access to ChatGPT Ads as ad business hits $1 billion ARR
OpenAI said self-service access to ChatGPT Ads will begin in India later on Monday, along with Europe, the Middle East and North Africa. Th...
AIIMS to conduct CRE-5 exam on September 7 after power failure at Jaipur CentreAIIMS will re-conduct an examination disrupted by a power failure. Candidates affected at the Jaipur centre will take the exam again. This ...
Semicon 2.0 takes shape; Zomato’s Hyderabad layoffsThe government has notified Semicon 2.0 to boost India’s semiconductor ecosystem. This and more in today's ETtech Top 5.
Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurementNielsen anticipates an agent-first media future where AI agents will influence content selection. This shift presents new challenges for ac...
Snap sees opportunity as Indian advertisers look beyond Google, Meta: CBO Ajit MohanAdvertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat h...
India’s beauty & personal care market is estimated to get a $42 billion glow-up by FY31India's beauty market is projected to nearly double to USD 42 billion by 2031. This expansion will make India the fourth-largest global bea...
Pinterest finance chief Julia Donnelly to step down in OctoberVikram Naidu, the image-sharing platform's vice president of finance and business operations, will be principal financial officer in the ...
Zee Entertainment looks beyond TV, bets on sports, animation and VFX for growthZee Entertainment is investing in sports and animation to build new growth engines. The company is diversifying its portfolio to capture a ...
India’s E&M industry resilient on strong user engagement, ad pushIndia's entertainment and media industry will grow to $36.7 billion by 2030. Digital advertising and video OTT will lead this significant e...
OpenAI launches ChatGPT ads in IndiaThe ads will be for logged-in adult customers, the OpenAI announced in a statement. The company said that Plus, Pro, Business, Enterprise, ...
Poland asks EU to fine Meta €250 million, urges action against scams and false adsIn a letter to the European Commission that tests conducted by CERT Polska, the national cybersecurity incident response team, found 122 ad...
TV remains FMCG’s reach engine, but digital mix lifts penetrationTelevision remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising signi...
Sebi proposes tighter curbs on promotional claims by online bond platformsSebi is tightening the reins on advertising practices for online bond platforms, aiming to protect investors from hasty decisions. New rule...
ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday ShankarJioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as tradi...
Government removes 12-minute cap on TV advertisementsThe Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and ...
TV ad volumes drop again in January-July amid big digital shiftTelevision advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasi...
Newspaper majors’ non-print revenue rises to a quarter, says CrisilNon-print revenue is projected to reach a quarter of large Indian newspaper groups' income. This shift diversifies income sources, moving f...