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PR Pour Homme: How two sprays would turn a boy into a proto-man each timeThe first after-shave lotion I remember using was Old Spice, years before a razor blade ever touched my cheek. It stung a bit and felt quit...- Advertising campaigns match rapid shifts in pandemic influenced marketIf Dettol told stories this year through its packaging in a disruptive manner, Lifebuoy earlier last year launched a public service announc...
- Reboot & Refresh 2.0: The new Indian marketing playbookWith consumer sentiments and household spending still low, Brand Equity finds that leading advertisers are exploring newer approaches to ma...
- Reckitt to replace Dettol logo with unsung COVID-19 storiesReckitt has been extensively leveraging the Indian government’s Swachh Bharat campaign, which has paid off for its hygiene portfolio leadin...
- British consumer healthcare maker Reckitt Benckiser (RB) rebrands itself as ReckittThe maker of Dettol soap and Lizol disinfectant said the brand identity and iconography is now more “recognisable”. The implementation of t...
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