Inside India's political backrooms: Unraveling the booming business of campaign consultancy firmsThe political consultancy business in India has experienced significant growth, both in size and influence, within the internal workings of...
06 Nov, 2023, 12.13 AM IST
Political parties look to ad a perfect pitch to 2024 poll slogansLeading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and Y...
03 Oct, 2023, 08.15 AM IST
Congress needs to start early for polls, do extra hard work: Campaign strategist on lessons from K'takaThe Congress' victory would definitely "give a shot in the arm" to the Opposition and given the message that battles can be won head on wit...
15 May, 2023, 05.35 PM IST
Exit polls get voting arithmetic right: BJP victory in 4 states, AAP landslide win in PunjabAs many as eight exit polls -- ABP News-CVoter, ETG Research, India Today- Axis My India, India TV-CNX, Zee News-DESIGNBOXED, India News, N...
10 Mar, 2022, 09.02 PM IST
Exit polls predict BJP win in UP, AAP in Punjab; advantage BJP in Uttarakhand, Goa, ManipurThe BJP is in power in four of the five states that went to polls in this round. If the exit polls hold true, the BJP remains the dominant ...
08 Mar, 2022, 09.54 AM IST
Congress calls for a 'thorough enquiry' into Facebook after new Wall Street Journal reportSocial media strategists for the Indian National Congress' 2014, and 2019 election campaigns say they didn't personally see any bias, but i...
31 Aug, 2020, 09.35 PM IST
Netas open wallets for social media ads as polls loomWhile micro-blogging platform Twitter banned political advertising in October, Google curbed ways in which political parties can micro targ...
07 Jan, 2020, 06.30 AM IST
Political parties plan to up TikTok presenceTikTok has 200 million users in India. Following a temporary ban by the Madras High Court earlier this year, and a week after it became ava...
03 Dec, 2019, 09.08 AM IST
Congress spent Rs 820 crore on Lok Sabha, state polls earlier this yearThe Grand Old Party had spent Rs 516 crore in the 2014 Lok Sabha elections while the BJP had pumped in Rs 714 crore. BJP is yet to submit i...
07 Nov, 2019, 09.31 AM IST
Twitter's move to ban political advertising unlikely to impact India: Campaigners, advertisersTwitter CEO Jack Dorsey recently said the company was banning political advertising as internet political advertising presents new challeng...
01 Nov, 2019, 09.40 AM IST
Battling BJP's #MainBhiChowkidar: Congress to enter social media campaign arena next weekThe party has hired three agencies – DesignBoxed, Niksun and Silver Push – to drive its media and outdoor campaigns.
21 Mar, 2019, 09.12 AM IST