Now, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...

Deodorants are mainly sold as aerosol sprays, which make them a tad "unaffordable" to a large section of consumers. Most deo-sprays are pri...

The HE brand portfolio will be supported by a 360 degree integrated communication, including digital media, with Hrithik Roshan.

Set Wet was acquired by British consumer goods company Reckitt Benckiser in 2010 before landing up with Marico in 2012.

McNore Consumer Products, owner of leading personal care brand Wild Stone, has charted out a multi-progned strategy to buck slowdown in Rs ...

Usage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.

The sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...

Little wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...

Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...

The consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.

Apparel firm Vemb Retail has forayed into the personal care and grooming space with the launch of a new men's deodorant brand 'Rover'.

Fogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.

Of the Rs 1,400-crore deodorant market, the male segment is of the order of Rs 1,000 crore, which pegs the male-to-female segment ratio at ...

Unilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.

IT major Wipro’s FMCG arm, Wipro Consumer Care and Lighting (WCCL) is foraying into the deodorant segment with its flagship brand Santoor.

MCPL India Pvt Ltd, the licencee for P&G's Old Spice range of products, is gearing up to grab a larger share in the deodorant and aftershav...

In the New World Odour, Asia smells the worst, says Unilever, suggesting it's time we Asians did something serious about it. Keeping custom...