Deodorants are mainly sold as aerosol sprays, which make them a tad "unaffordable" to a large section of consumers. Most deo-sprays are pri...

The HE brand portfolio will be supported by a 360 degree integrated communication, including digital media, with Hrithik Roshan.

Kolkata-based McNROE Consumer Products, makers of Wild Stone deodorants, plans to extend the brand into newer categories.

The company, which sells youth brands such as Set Wet, Zatak and Livon in hair care and deodorant categories, is focussing on innovation to...

Usage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.

The sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...

Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...

The consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.

Apparel firm Vemb Retail has forayed into the personal care and grooming space with the launch of a new men's deodorant brand 'Rover'.

Fogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.

The Kolkata-based firm has launched Engage deodorants comprising India's first couple deodorants.

Of the Rs 1,400-crore deodorant market, the male segment is of the order of Rs 1,000 crore, which pegs the male-to-female segment ratio at ...

HLL Lifecare has awarded the creative mandate for its soon-to-be launched deodorant range to the Mumbai-based independent agency Law & Kenn...

Unilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.

The Indian Fragrance Industry, which is growing at a CAGR of 40 per cent, is likely to reach a figure of Rs 10000 crore by the year 2015.

Anshul D can tell the difference between a mohawk styled with hair wax and another spiked with gel.

IT major Wipro’s FMCG arm, Wipro Consumer Care and Lighting (WCCL) is foraying into the deodorant segment with its flagship brand Santoor.