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DEINFLUENCERS
From aloo to avocado: How India's eating choices are changingDriven by wellness influencers, aggressive marketing, and a post-pandemic focus, Indian kitchens are witnessing a shift towards health and ...
29 Jun, 2025, 08.35 AM IST
Tired of influencers, TikTok users try 'underconsumption core' to cut costsAfter years of being told what to buy, TikTok users are trying something new: buying and using only what they need. They're calling it "und...
27 Jul, 2024, 03.52 PM IST
One word to rule them all: Oxford University Press declares 'Rizz' as the word of 2023In Gen Z lingo, the word 'rizz' denotes the ability to charm a potential romantic partner. The term was coined in 2022.
04 Dec, 2023, 10.17 PM IST
Rizz triumphs over Swiftie, prompt, and Situationship to claim the title of Word of the Year. Here's why Oxford picked itThe Word of the Year selection process underscores language's influential role in shaping our perception of the world and ourselves, with R...
04 Dec, 2023, 04.18 PM IST
Situationship, beige flag, de-influencing: Eight words on shortlist for Oxford word of the yearAll of the words and expressions on the shortlist "reflect unique concerns, concepts and preoccupations that we've all experienced this yea...
29 Nov, 2023, 01.58 PM IST
'AI' named Collins Word of the Year"We know that AI has been a big focus this year in the way that it has developed and has quickly become as ubiquitous and embedded in our l...
01 Nov, 2023, 11.43 PM IST
For Mark Zuckerberg's Threads, the real rival is still TikTok, not XBut many of the biggest trends now come from people who came of age in the TikTok era - Gen Z and even younger kids and teens. And just as ...
14 Aug, 2023, 06.18 PM IST
The deinfluencing trend reflects a growing desire for authenticity onlineThe trend has quickly gained momentum, with nearly 730 million views on TikTok as of July 7. There are a few reasons for its growing popula...
10 Jul, 2023, 12.34 PM IST
Is there life after influencing? Here's what creators thinkFor more than a decade, social media has carried with it the implicit promise that with some combination of luck and incessant posting, a u...
13 Apr, 2023, 02.23 PM IST
Scoop: ChrysCapital eyes $100 m funding in Lenskart; Match group may invest in matrimonial site ShaadiToday we are breaking a story on private equity major ChrysCapital holding talks to write a $100-million (Rs 828-crore) cheque in eyewear r...
23 Feb, 2023, 07.39 AM IST