Searched for
DABUR FEM BLEACH AD
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
Control encroaching coaching centresAs India's burgeoning coaching sector, a complementary education system, stands on the brink of national regulation, a government report pr...
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
A free smartwatch gift cost an Egyptian 750 million pounds after cybercriminals allegedly used it to empty his accountsA free smartwatch offer turned into a $15 million disaster for an Egyptian businessman, highlighting a sophisticated 'real-time phishing' s...
Nifty eyes 25,000 as July rally builds; banking, realty and auto lead the charge: Rohit SrivastavaMarket strategist Rohit Srivastava anticipates a strong summer for Indian equities, with the Nifty poised for gains. He highlights banking,...
Consumer firms to create nearly 5,000 jobs in 2 years as India outshines global marketsLeading consumer companies are injecting significant investment into India, creating nearly 5,000 new jobs over the next two years. This ex...
ITC enters cola business to add more fizz to beverages portfolioIndia's carbonated soft drinks market is intensifying as ITC launches a premium sugar-free Coconut Cola, aiming to compete with global gian...
Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approachZerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...
South Korean trade watchdog alleges Google abused its position in Android app storeSouth Korea's antitrust regulator alleged on Wednesday that Alphabet's Google abused its dominant position in the Android app marketplace t...
Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
Australia sues Amazon unit over alleged breach via Prime Video adsThe Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August 2025, Amazon Australia used unfai...
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
Suits & Sayings: Hot ShotET’s roundup of the wackiest whispers in corporate corridors.
Q1 earnings preview: Here’s what Nomura expects from Nestle, Titan, other consumer majors’ June quarter resultsNomura expects consumer staples to deliver a strong start to FY27, forecasting double-digit sales growth for several companies in the June ...
Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
Quote of the day by Marcus Aurelius: 'How much more grievous are the consequences of anger than the...' - Stoic philosopher's timeless lesson on anger and self-controlMarcus Aurelius, a Roman emperor and philosopher, is remembered for his leadership during challenging times and his profound wisdom. His pe...
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.