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CUSTOMER BEHAVIOR RESEARCH
Psychology of waiting in line: People who jump checkout lines when they're stuck at the very back aren't reacting only to wait time; research found being in last place itself increased switching and abandonment- Psychology says people who consistently tip 15% or more may not just be rewarding good service, they may also be reinforcing their identity
- Psychology says people who always drink warm water aren't necessarily obsessed with health, they may prefer comfort in familiar routines
- Psychology says people who can eat alone in a restaurant or go to movies alone aren't necessarily lonely, they may be projecting confidence which others lackA common misconception is that people who enjoy eating at restaurants or watching movies alone must be lonely or socially isolated. Psychol...07 Jul, 2026, 07.35 AM IST
- Psychology says mothers-in-law who expect daughters-in-law to follow old family rules may be repeating the cycle they never chosePsychology suggests that some mothers-in-law who expect daughters-in-law to follow long-standing family rules may be repeating patterns the...04 Jul, 2026, 11.27 PM IST
- How global scammers use US tech to fleece peopleIndian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...30 Jun, 2026, 11.34 AM IST
- Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...30 Jun, 2026, 01.40 AM IST
- Psychology says people who learn to use chopsticks to eat Chinese, Japanese, or any other cuisine aren't afraid of learning new skills: What this behavior may reveal?Psychology says people who learn to use chopsticks to eat Chinese, Japanese, or any other cuisine aren't avoiding challenges. Psychology su...29 Jun, 2026, 06.13 AM IST
- Psychology says people who leave generous tip for the waiters at any restaurant and bar aren't always trying to impress others: What the behavior may really meanPsychology says people who leave generous tip for the waiters at any restaurant and bar aren't always trying to show wealth or gain attenti...27 Jun, 2026, 07.57 PM IST
- Psychology says people who travel on high end bikes to check out unexplored places aren't always escaping life – They may be driven by curiosity and personal growth. What this behavior reveals?Psychology says people who travel on high end bikes to check out unexplored places aren't always trying to escape their daily routine. Psyc...26 Jun, 2026, 09.26 PM IST
- UnitedHealth’s $3 billion AI push has bots calling doctorsThe largest US health insurer plans to invest $3 billion in AI over 2026 and 2027. UnitedHealth executives say they’re seeing a 2-to-1 retu...21 Jun, 2026, 12.19 PM IST
- Psychology says women who return clothes often after ordering online aren't indecisive or always making impulsive decisions: What this shopping habit really means?Psychology says women who return clothes often after ordering online aren't simply making random decisions. Research suggests this habit ca...20 Jun, 2026, 12.48 AM IST
- Warren Buffett on why bubbles end badly – even when everyone knows they willWarren Buffett compared bubble investors to Cinderella at the ball: Everyone plans to leave just before midnight, but they are dancing in a...18 Jun, 2026, 09.35 PM IST
- Darkness beats light? Einstein was right again as scientists discover darkness moving faster than light without breaking relativity rulesCan darkness really travel faster than light? A surprising new physics experiment suggests it can—at least in a very unusual way. Scientist...17 Jun, 2026, 10.24 PM IST
- Psychology says people who automatically push their chair in when they leave a table often show these 7 personality traitsA simple act like pushing in a chair after use reveals a deeper personality trait: conscientiousness. This trait, linked to self-regulation...17 Jun, 2026, 05.00 PM IST
- Psychology says people who press the elevator repeatedly are not necessarily impatient: It is about craving control during tiny moments of uncertaintyThe elevator button is just one example of a broader psychological pattern. The key insight is that people are often not trying to make the...17 Jun, 2026, 10.59 AM IST
- The Next Frontier: LG's future is not just the TV and fridge in your homeLG Electronics is accelerating its transformation: LG Electronics is transforming from a home appliance maker to a technology powerhouse. T...16 Jun, 2026, 02.56 PM IST
- Psychology says adults who apologize for their home the moment a guest arrives aren't anxious hosts; they learned it by watching their mothers brace for every doorbellMany people apologize for their homes upon a guest's arrival. This habit often stems from observing mothers who felt judged on household cl...15 Jun, 2026, 03.25 PM IST
- In the 1920s, a paper company realized wartime wadding could work better on faces than on cold cream, and facial tissues entered daily lifeInitially crafted for elegant beauty routines to wipe away cold cream, facial tissues quickly transformed into a practical alternative to t...14 Jun, 2026, 04.31 PM IST
- Gas at $4: Americans cut back on discretionary spends as fuel bills mountAmericans are adjusting their spending as fuel prices climb. Shoppers are altering routines, visiting discount stores for gas, and cutting ...07 Jun, 2026, 09.56 AM IST
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