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CULTURAL CHANGES IN CONSUMPTION
India has got a $5 trillion sleeping giant: Can govt wake it up?India holds an estimated $5 trillion worth of gold in households and temples, yet continues to spend billions importing more every year. As...- In Graphics: Europe searches for ACs in soaring heatEurope’s severe heat wave is forcing many to finally consider home cooling, an idea they had long resisted for reasons ranging from socio-c...
- Psychology explains why chasing more never ends: What the philosophy of minimalism is and why Stoicism believes less can lead to a richer lifePsychology says minimalism rewires happiness in ways that accumulation never could, and ancient wisdom traditions saw this coming centuries...
- Psychology says people who shop at thrift stores despite having money aren't just saving cash, they may value sustainability and individualityForget the notion that thrift stores are only for the budget-conscious. Today, a growing number of shoppers, even those who can afford new,...
- Eggs off plate, politics on menu: Bengal's school meal shift rekindles debate over food, identityWest Bengal's school kitchens are now the center of a political storm as the BJP government replaces eggs in mid-day meals with vegetarian ...
- Stoic thought of the day: 'It is in no man's power to have whatever he wants...'- thought-provoking lessons on contentment, resilience, inner peace, and stoic wisdom by the Stoic philosopherAncient Stoic philosopher Seneca offers a timeless perspective on happiness, emphasizing contentment with what we have over the relentless ...
- Psychology says people who start the TV while having a meal but can't decide what to watch are not looking for entertainment, they want comfort and familiarityPsychology suggests that people are rarely just struggling to pick a television show. More often, they are trying to decompress after navig...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- After cloud spending, IT companies see 'token maxxing' as AI's next cost challengeIT firms are flagging a new AI challenge: 'token maxxing,' where companies prioritize AI usage metrics over actual business results. This t...
- Don't ever want to eat bugs for lunch? Think again as new study will shock you with its eye-opening findingsDon't ever want to eat bugs for lunch? New study shows you may want to try it. A new research study published by the American Psychological...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- India's industrial moment: How AVEVA is turning data into the new competitive edgeIndian industries are investing heavily in digital transformation but face challenges in using their data. AVEVA's industrial intelligence ...
- In 1954, engineers shrank a transistor radio into something people could carry, and music stopped staying at homeIn the past, radio was a static experience, limited to the confines of our living rooms. However, the launch of portable transistor radios ...
- Left aerospace job to sell millets: Today, her café makes Rs 1.44 crore a year & prevents 47 tonnes of wasteAerospace engineer turned millet entrepreneur: An aerospace engineer left her career to open Cafe Aarambh in Ahmedabad, a zero-waste establ...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- An ancient traveler from India inscribed his name across five ancient tombs in Egypt's Valley of the Kings 2,000 years agoAncient Indian travelers visited Egypt's Valley of the Kings. Researchers found nearly 30 inscriptions in Tamil, Sanskrit, Prakrit, and Gan...
- Indians can afford more food. Why are they still eating poorly?Indians are eating poorly despite earning more. Low-quality cereals fill plates, while proteins, vegetables, and fruits are lacking. This a...
- Geopolitical churn continues to impact costs, amid diverse consumer expectations: Nestle chairman Manish TiwaryNestle India sees rural areas as a major growth avenue. The company is focusing on increasing sales volume and investing more in its brands...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
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