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CROSS MEDIA ADVERTISING MEASUREMENT
Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...- Karnataka BJP leaders brief Nitin Nabin on MLC poll cross-voting, party yet to identify rebel MLAsKarnataka BJP leaders met the party's national president in Delhi to discuss cross-voting in the recent legislative council elections. A th...
- MLC Polls: Nitin Nabin hints at tough action against BJP MLAs who voted for the CongressBJP national president Nitin Nabin on Tuesday warned of strict action against Karnataka party MLAs who allegedly cross-voted for Congress i...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Meesho shares rise 2% as Citi initiates coverage with Buy rating. Here's whyInternational brokerage Citi initiated coverage on Meesho with a 'Buy' rating, setting a target price of Rs 210 and anticipating a 23% upsi...
- Kailash Mansarovar Yatra commences as first batch of pilgrims cross into China via Nathu La PassSikkim has commenced the 2026 Kailash Mansarovar Yatra with the first batch of 44 pilgrims crossing into China via Nathu La Pass. Flagged o...
- Council Polls: MLAs cross voted for money, says Karnataka Opposition leader Ashoka ahead of meeting with Nabin on TuesdayBJP leaders suspect cross-voting in Legislative Council polls was driven by monetary gain, with investigations underway to identify the MLA...
- Cross voting in Karnataka MLC polls: BJP to seek divine intervention to identify black sheepThe BJP's Karnataka unit is seeking divine intervention to unmask MLAs who allegedly cross-voted for the Congress in the Legislative Counci...
- ED searches Bengaluru firms over alleged crypto-linked cross-border money transfers; probe estimates over Rs 2,500 croreBengaluru's Enforcement Directorate has raided six locations over alleged illegal cross-border money transfers exceeding Rs 2,500 crore usi...
- ED case against five Bengaluru-based entities for 'unauthorised' cross-border crypto transactionsThe Enforcement Directorate has initiated a FEMA probe into five companies located in Bengaluru for their alleged involvement in unauthoriz...
- Reliance's media biz clocks Rs 34,917 cr revenue in FY26; JioHotstar cross 1 billion downloadsReliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...
- UAE announces social media ban for under-15s, joining growing trendThe United Arab Emirates has implemented a social media ban for children under 15, requiring platforms to monitor and disable underage acco...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...
- FIFA World Cup on ZEE5: Fans complain about streaming experience; report buffering, crashes and no 4KFootball fans in India are experiencing significant technical problems with ZEE5's 2026 World Cup broadcasts. Complaints include buffering,...
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