Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Tamim Iqbal has been elected President of the Bangladesh Cricket Board. He is the youngest to hold the position for a four-year term. Iqbal...

The Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...

Kuldeep Yadav is set to guide new spinners Manav Suthar and Harsh Dubey. He wants to be a partner, not just a mentor. This approach aims to...

In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...

Think of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...

India celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...

Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

Nazara Technologies shares surged 18% following a significant block deal involving nearly 4.9% of the company's equity. Nikhil Kamath and A...

As the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...

Nazara Technologies reported a 23% revenue decline to Rs 398 crore in Q4FY26, but saw net profit surge over 13x to Rs 56 crore, boosted by ...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...