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Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Lewis Hamilton and Kim Kardashian are worth $2.45 billion combined—but his anti-billionaire remark is going viral. Here's what he saidSeven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- BJP alleges Mamata Banerjee pressured private hospital to admit Abhishek BanerjeeThe BJP has accused Mamata Banerjee of pressuring a private hospital. This was to admit her nephew, Abhishek Banerjee, after an alleged att...
- IPL 2026: He is more than ready, says Kumar Sangakkara on potential India call up for Vaibhav SooryavanshiVaibhav Sooryavanshi's IPL performance signals readiness for India. Coach Kumar Sangakkara believes the young player is prepared for intern...
- Vaibhav Sooryavanshi’s net worth: How rich is the 15-year-old cricket sensation? A look at his wealth, cars, properties, IPL salary and luxury lifestyleVaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...
- Dear IPL, we didn't mean to fall in loveOlder cricket fans, Baby Boomers and Gen X-ers, are drawn to the IPL's excitement. They watch with a mix of nostalgia and analytical observ...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- How new online gaming rules will change your income tax and legal exposure depending on the kind of game you playAn online game is any game played on a phone, laptop, or digital device, operated through software using the internet or any form of electr...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- Who is Brittany Watts? Meet Eric Swalwell’s wife as California lawmaker faces sexual assault allegations by multiple womenCalifornia Congressman Eric Swalwell is facing serious allegations of sexual assault from several women. These accusations have intensified...
- Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...
- Sports ad spending grew 49% to reach Rs 14209 crore in 2022: GroupM ESPThe 10th edition of the Sporting Nation Report 2023 notes that the ad spends on sports have crossed the Rs 10,000 crore mark for the first ...
- Global sports stars score on desi brand pitchThe influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...
- Brands pin hopes on young heroes of Indian cricketThe choice for marketers has certainly widened as Dhoni and his men lifted the Twenty20 Cup for India. Foreign model, desi brand a hit combo
- Brand Dhoni waits for master strokeAdvertiser money may be clawing back to cricket, but that's not yet reflecting in big endorsement deals.
- Men in Blue told to 'perform or perish'Brands are now planning shorter contracts and stricter performance-linked clauses for the Men in Blue.
- Cricketers hit it off with advertisersCelebs' brand loyalties are up for grabs, and even lesser cricketers are easily finding brand takers.
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