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Banijay inks strategic partnership with Ravi Shastri's Sporting BeyondThe partnership will combine Banijay's strength in creating entertainment IPs with Sporting Beyond's expertise in cricket. Banijay Asia Gro...- Pitch Perfect: A multi-billion dollar broadcast market, BCCI's push and ICC's 'U-P-L' presentationCricket has been included in the 2028 Summer Olympics in Los Angeles thanks to the efforts of the International Cricket Council (ICC) and t...
- Want to push towards a proposition of being an entertainment all-rounder: Sunil Rayan, President, Disney+ Hotstar"We are the platform that provides a holistic cricket live-sports experience combined with the video-on-demand entertainment experience. If...
- Showman Virat Kohli missing, IPL 10 to kick off without some big starsA clutch of Indian stars led by Kohli are out of this edition -- either partially or fully, which certainly lessens the novelty factor for ...
- IPL is a money-spinner as it amasses Rs 2,500 crore in its ninth seasonIPL is celebrated like a festival that unites India once a year and brings families, friends and colleagues together to enjoy the spirit of...
- Shabby showbiz making IPL look more grimy & disreputableIPL was showcased as a combination of sports and entertainment, but five years after it began, the sport is in jeopardy and entertainment i...
- Fans must be put at centre of cricketing world: IPL CEOCheerleaders, DJ, RJs, along with multiple replay screens and special spectator cameras, add to the excitement of watching a T20 encounter.
- Mumbai, Delhi love SRK's IPL team more than their ownSRK has managed to charm followers across cities to root for his team ,Kolkata Knight Riders, rather than their hometown franchisees. IPL C...
- Aussies not paid for IPL stints: reportsAustralian cricketers claim they have not received the wages for their short stints despite repeated reminders to their respective franchis...
- Income Tax Department sends notice to BCCI over IPL taxesReports say that the I-T Department wants to check whether Tax Deduction at Source (TDS) was deducted at 11.3%. IPL Cheerleaders | Business...
- IPL turns into punter paradise, betting crosses Rs 6K crBetting ring, which saw bets of around Rs 150 cr per match when season began, is now witnessing bets of over Rs 300 cr per match. Cheerlead...
- Mallya ponders over future of his 'Test team'If the IPL season proves to be Dravid's unexpected T20 swan song, his parting gift to team promoter Vijay Mallya could well be a $20 mn los...
- Maharashtra to waive 25% entertainment tax for IPLThe benevolent state government, not withstanding its financial worries, suo motu has decided to waive 25% entertainment tax for the IPL th...
- IPL pitch enters cyber domain as franchisees eye fan baseIn a bid to build a sizeable, loyal fan base, Indian Premier League franchisees are turning to internet in a major way. Cheerleaders in IPL...
- Warne's Royals, Kings XI scouting for sponsorsWanting to cash in on their success, the ongoing Indian Premier League’s (IPL) top-performing teams such as Kings XI Punjab and Rajasthan R...
- Twenty20 tourney high on 'invisible' quotientIf small is beautiful, the much-feted IPL abounds in beautiful moments with small and medium cos fielding for the event. Cheerleaders in IP...
- Media revenues only way to keep IPL profitableAssuming all games run at full capacity, at an average ticket price of Rs 500, the revenue generated would be Rs 120 cr for all eight franc...
- Despite IPL, admen prefer local players to international cricketersDespite the IPL hype, foreign cricketers currently in India have found few takers in terms of brand associations. Business of Cricket
- IPL lays pitch for product launchesThe IPL tournament is tipped to become the best brand-building exercise for launching products in a hurry.
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