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Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- Adidas, JioHotstar, Pizza Hut and other consumer goods companies cash in on T20 World Cup feverIndia jersey sales doubled this T20 World Cup season. Bars and clubs saw a 30% rise in bookings for live screenings of the final. Quick com...
- India-Pakistan T20 clash sparks surge in food delivery orders, ad rates and dine-in demandThe India-Pakistan T20 World Cup match significantly boosted the economy. Food delivery platforms saw a surge in orders, while advertisers ...
- Asia Cup showdown: Cheers, beers, and boycott fears!Despite boycott calls following recent tensions, the India-Pakistan Asia Cup match is expected to drive significant viewership and sales. A...
- Tuesday blues: Midweek IPL final stumps eateries and barsDespite Tuesday's religious observances potentially dampening sales, bars, cafes, and restaurants across India are gearing up for the IPL f...
- Hyderabad esports event makes itself heard amid World Cup dinEven as the country watched the thrilling T20 World Cup final on Saturday, a separate kind of event was unfolding in Hyderabad with a 1,000...
- IPL final: F&B companies rejoice as demand at bars and cafes soars up to 50% amid lean summerDuring an otherwise lean season for pubs, bars and restaurants because of people being away on summer vacations, the IPL final in Chennai t...
- Cricket is the hottest item on restaurant menusBars, restaurants, and delivery platforms are expecting a 30-40% increase in sales during the Cricket World Cup. Many establishments have r...
- September quarter lifts spirits, beer makers, revival led by out-of-home salesSpirits firms Diageo and Pernod Ricard, which account for nearly three-fourths of the market, grew 14% and 27%, respectively, in the quarte...
- Dwindling footfalls in malls leads to the closure of gaming centre operator SmaaashThe closure comes barely months after Smaaash in January announced that its revenue for calendar year 2019 had grown by 22% to Rs 300 crore.
- Badminton League gets 4 sponsors, 2 more teamsThe league has retained Vodafone as title sponsor while Servo of Indian Oil will be the co-sponsor. Bajaj Electricals and Bisleri have also...
- IPL brand valuation soars to $4.16 billion: Duff & PhelpsAmong the teams, Mukesh Ambani-owned Mumbai Indians (MI) has raced ahead of Shahrukh Khan-owned Kolkata Knight Riders (KKR) to claim top sp...
- IPL Fan Parks spread to 34 citiesThe IPL Fan Park initiative will spread to 34 cities across India, accommodating as many as 10,000 people per match during the T20 league b...
- India post offers World Cup stamp souvenirs at the philatelic bureauThe souvenir has been slightly customised to Indianise it mentioning the country's achievement of winning the Cup in 1983 and 2011.
- Cricket World Cup fails to arouse enthusiasm, spur TV salesMarket watchers blame it on declining public interest in ODIs and below-par performance by Dhoni's men in recent times.
- Jewellers switch to exports to tap IPL bonanzaUpcoming IPL cricket extravaganza has triggered a shift in Indian jewellery sector with jewellers reducing their dependence on imported orn...
- India- Sri Lanka final: Pubs, eateries hike chargesChains like Hard Rock Cafe, TGIF, and Firangi Paani have all padded up to cash in on the final blockbuster match between India and Sri Lank...
- Cricket World Cup: ESPN ropes in seven sponsors alreadyESPN is expected to rake in about Rs 700 crore from the tournament, which will have 49 matches. Media planners say that spot advertisement ...
- Bollywood readies its own bouncers to steal crowdBollywood is all set to compete with cricket to grab eyeballs this World Cup season. Traditionally considered to be a dry season for movies...
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