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CRICKET SPONSORSHIP RATES
IPL an asset class? Karan Taurani on what RCB price tag of $1.8 billion means for Indian cricket and investorsUnited Spirits' $1.8 billion sale of Royal Challengers Bangalore has sparked debate on IPL franchise valuations, nearly doubling analyst ex...25 Mar, 2026, 01.29 PM IST- Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...23 Mar, 2026, 02.55 PM IST
- BCCI increases Indian team's jersey sponsorship ratesSponsoring the Indian cricket team will cost more. The Board of Control for Cricket in India has increased match fees. This follows Dream11...05 Sep, 2025, 03.53 PM IST
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...01 Apr, 2025, 12.03 AM IST
- Disney Star seeks premium rates from advertisers for ICC CWC, Asia CupStar Sports is asking for Rs 120 crore for co-presenting sponsorship and Rs 90 crore for associate sponsorship opportunities for the World ...26 Jul, 2023, 12.50 AM IST
- Disney Star hopes to mop up handsome revenue from World Test ChampionshipIndustry sources tracking the development suggest that the ad bookings stand at ₹40-45 crore across both mediums. A company executive, howe...10 Jun, 2023, 11.00 PM IST
- Sport sponsorships rise to Rs 5,900 crore in 2022, cricket corners 85 pc of money: ReportThe renewal of IPL sponsorships post the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCC...04 Apr, 2023, 07.38 PM IST
- Sports advertising crosses $1 billion mark, contributes 12% of overall ad expenditure: ReportThe fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...21 Mar, 2018, 07.12 PM IST
- Star India bags team India sponsorship rightsThe bids indicate that cricket sponsorship rates are regarded as overpriced, amid the rising popularity of several other forms of sport.10 Dec, 2013, 04.00 AM IST
- Nike to remain sponsor of Team India kitAmerican sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...26 Apr, 2011, 09.43 AM IST
- World's best test team tag fails to attract leading brandsThe tag of being the world’s best test team may not make the Indian cricket board’s task of finding a new team sponsor any easier.08 Dec, 2009, 06.27 AM IST
- Indian sports economy getting back on its feetCricket leads recovery- sports like golf, tennis, football follow. Commonwealth Games, Hockey World Cup next year brighten up scenario.10 Nov, 2009, 01.11 PM IST
- Commonwealth Games ’10 shopping for Rs 1k-cr ad wealth2010 Commonwealth Games—estimated to be most expensive Games yet—is hoping to beat cricket at its own game, setting a total ad revenue targ...12 Aug, 2009, 02.22 AM IST
- ICL in talks with LG, Airtel for sponsorshipSubhash Chandra’s Indian Cricket League (ICL) seems to be doing all it can to steal the thunder from BCCI’s high-profile rival.02 Nov, 2007, 02.04 AM IST
- ICL in talks with LG, Maruti and AirtelSubhash Chandra’s Indian Cricket League (ICL) seems to be doing all it can to steal the thunder from BCCI’s high-profile rival, Indian Prem...01 Nov, 2007, 12.02 AM IST
- Nimbus & Co to bid for BCCI ground rightsNimbus Communications has formed a consortium of three to four advertisers to bid for BCCI’s ground sponsorship rights.27 Aug, 2007, 01.23 AM IST
- ICC's asking price more than doubles for global sponsorshipThe International Cricket Council (ICC) has hiked the asking price for global cricket sponsorships to $60-70 million per sponsor for the ei...20 Feb, 2007, 03.56 AM IST
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