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Reliance Consumer to pour ₹8,000 crore into soft drinks businessReliance Consumer Products is set to invest up to ₹8,000 crore to expand its beverage brands like Campa Cola, challenging Coca-Cola and Pep...
Mukesh Ambani: India's top businessman plays at the bottomMukesh Ambani's Reliance Consumer Products Ltd launched a Rs 10 sports drink, Spinner, in India, collaborating with former cricketer Muttia...
Reliance teams up with cricketer Muttiah Muralitharan to disrupt sports drinks marketReliance Consumer Products Ltd has partnered with former cricketer Muttiah Muralitharan to launch a new sports drink called Spinner in Indi...
Indian advertisers in a fix over budget for ICC T20 World Cup"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play...
Coca-Cola India's spending on brands to be highest in H2Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Men's Cricket Worl...
Gatorade ropes in Hardik Pandya; first cricketer to endorse the brandPepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...
Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...
Bisleri in deals with Delhi Capitals, Mumbai Indians, Gujarat TitansBisleri is among the biggest premium beverage businesses in India. It is the maker of the country's largest-selling packaged drinking water...
Sponsors feel NBA India may be a slam dunkThe games, to take place in Mumbai on October 4 and 5, have generated interest from brands like Gatorade, Myntra, Apple and L’Oreal
Decoding TikTok's appeal: Fun, fad or a new 'friend'?TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.
Delhi-based Sudeva FC’s acquisition of Olimpic de Xativa is another step in India's soccer dreamIf Howrah boy Shubho manages to keep up his form, he will soon be on a plane to Spain to train with Olimpic De Xativa, a club dating back t...
10 years on, Sachin Tendulkar again the right choice for PepsiCo as they enter dairy segmentFormer cricketer and sports icon Sachin Tendulkar is not only endorsing the new product, Quaker Oats plus Milk, but has also played a role ...
Dhoni's brand value to get double-ton boostWith an annual average endorsement fee of around Rs 6 crore to Rs 10 crore, Dhoni is the highest paid in the Indian team.