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CRICKET CULTURAL SHIFT

"If someone sledged, we started giving it back": Dasgupta reflects on Ganguly captaincy's impact on Team India
State governments need to see the economic potential of golf course, says PGTI CEO Amandeep Johl
Puma bets on pricier sneakers as India’s sportswear race heats up

- T20 leagues have already pushed international cricket to the backseat, says Harbhajan Singh
  Former India great Harbhajan Singh believes T20 leagues threaten international cricket. He notes declining viewership for matches not invol...
  13 Aug, 2026, 12.18 PM IST
- From courts to communities: How Playo is turning recreational sports into a scalable business
  Playo has emerged as one of India's leading sports-tech platforms by transforming recreational sports from a simple venue-booking service i...
  13 Aug, 2026, 11.59 AM IST
- 'There could be no Netflix globally without India': Ted Sarandos on growth, cricket and AI
  India represents a crucial market for Netflix's future global expansion and growth. The company sees enormous potential for subscriber addi...
  05 Aug, 2026, 02.25 PM IST
- School Assembly News Headlines, July 29, 2026: Top national, international, business, sports updates and thought of the day
  Delhi government approved the Lakshmi Yojana scheme for women's financial aid. The Supreme Court ordered safeguards for NEET protestor data...
  29 Jul, 2026, 08.55 AM IST
- India is where AI gets figured out
  India's linguistic, cultural and digital diversity is turning it into a proving ground for artificial intelligence, argues JioStar's chief ...
  27 Jul, 2026, 11.34 AM IST
- India, where AI discovers contexts
  India's vast scale and diversity present unique AI challenges. Technology must understand context, intent, and human behavior at extraordin...
  22 Jul, 2026, 12.24 PM IST
- Anand Mahindra’s Monday motivation is India’s growing competitiveness in sports beyond cricket
  India's sporting narrative is expanding beyond cricket, with athletes achieving historic milestones in diverse disciplines. A recent gold m...
  29 Jun, 2026, 03.19 PM IST
- YouTube is now India's prime-time screen, says Gunjan Soni
  YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
  18 Jun, 2026, 12.36 PM IST
- Dear IPL, we didn't mean to fall in love
  Older cricket fans, Baby Boomers and Gen X-ers, are drawn to the IPL's excitement. They watch with a mix of nostalgia and analytical observ...
  29 May, 2026, 11.52 PM IST
- Mumbai Indians take fandom to the next level with ‘The MIX’ festival
  Mumbai Indians and BookMyShow Live's BrandLabs are launching The MIX, a two-day fan festival on March 21-22, 2026, at Jio World Garden, Mum...
  20 Feb, 2026, 05.46 PM IST
- WPL 2026: Mumbai Indians appoint Kristen Beams as spin bowling coach
  Mumbai Indians have appointed Kristen Beams as their spin bowling coach for the upcoming 2026 Women's Premier League season. Beams, a forme...
  29 Dec, 2025, 07.39 PM IST
- Legacy brands storm back into cricket sponsorship after RMG ban, D2C retreat
  Established Indian brands are making a strong comeback in cricket sponsorships. This shift follows the withdrawal of fantasy gaming and tec...
  27 Nov, 2025, 09.27 AM IST
- India's World Cup win sends Harmanpreet Kaur’s brand pull into overdrive
  India World Cup Win: A historic World Cup victory has significantly boosted interest in women cricketers, with captain Harmanpreet Kaur's e...
  19 Nov, 2025, 03.49 PM IST
- India tunes in for champions Harmanpreet & team as Women’s World Cup viewership hits record 446 million on JioHotstar
  Women's cricket reached a historic peak. The ICC Women's Cricket World Cup India 2025 final viewership equaled the men's T20 World Cup fina...
  07 Nov, 2025, 04.53 PM IST
- Indian Cricket's gen-next are fast becoming brand favourites with Shubman Gill, Suryakumar Yadav leading the way
  With Virat Kohli and Rohit Sharma retiring from multiple formats, India’s younger cricketers are stepping into the endorsement spotlight. S...
  01 Oct, 2025, 02.42 PM IST
- Virat Kohli, the most Australian non-Australian cricketer ever: Greg Chappell
  Greg Chappell believes Virat Kohli's Test retirement signifies the end of a transformative era, potentially surpassing Sachin Tendulkar in ...
  12 May, 2025, 07.40 PM IST
- August Bank Holidays 2023 in UK: Date, history, tradition, day, why Scotland has different day
  The people of England, Wales, and Ireland celebrated the August Bank Holiday. Why is it celebrated? Know in detail.
  31 Jul, 2023, 09.56 PM IST
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