Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
02 Jun, 2026, 08.38 AM IST
Vaibhav Sooryavanshi’s net worth: How rich is the 15-year-old cricket sensation? A look at his wealth, cars, properties, IPL salary and luxury lifestyleVaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...
30 May, 2026, 08.21 AM IST
From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
27 May, 2026, 02.40 PM IST
From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
27 May, 2026, 11.33 AM IST
India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
30 Apr, 2026, 02.09 PM IST
Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...
23 Mar, 2026, 02.55 PM IST
T20 World Cup champions likely to scoop up more brand dealsTop Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals...
05 Jul, 2024, 12.57 AM IST
Cricketers likely to see big swing in endorsement fees despite World Cup lossSports marketing companies expect the endorsement value of Indian cricketers to increase by 30-40%, especially endorsement value of individ...
20 Nov, 2023, 11.22 PM IST
Gatorade ropes in Hardik Pandya; first cricketer to endorse the brandPepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...
12 Sep, 2023, 11.53 AM IST
Thomas Cup victory: Shuttle champs become brand favourites after title winOn Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...
17 May, 2022, 12.36 AM IST
- Global sports stars score on desi brand pitch
The influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...
25 Feb, 2013, 09.30 AM IST
Virender Sehwag's 219 attracts advertisers; may sign Rs 10 crore dealsA number of inquiries have starting flowing in from potential advertisers and the cricketer could sign atleast 4-5 endorsement deals.
09 Dec, 2011, 10.08 PM IST
- Brands pin hopes on young heroes of Indian cricket
The choice for marketers has certainly widened as Dhoni and his men lifted the Twenty20 Cup for India. Foreign model, desi brand a hit combo
29 Sep, 2007, 02.35 PM IST
- Aussies play to win, not for endorsements
They may not be as big as Team India but they don’t hang in there for big endorsements. Here's why.
30 Apr, 2007, 02.08 AM IST
- BCCI clips ad dreams of players
BCCI announced a set of stringent terms taking away the liberty from players to endorse infinite brands.
08 Apr, 2007, 12.45 AM IST
- Men in Blue told to 'perform or perish'
Brands are now planning shorter contracts and stricter performance-linked clauses for the Men in Blue.
27 Mar, 2007, 12.27 AM IST
- Cricketers hit it off with advertisers
Celebs' brand loyalties are up for grabs, and even lesser cricketers are easily finding brand takers.
29 Sep, 2006, 02.36 AM IST