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CRICKET ADVERTISING INNOVATIONS
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- Sports-tech startup SportVot raises Rs 32.7 crore led by IAN Alpha FundSports-tech firm SportVot has secured Rs 32.7 crore in a new funding round. The investment will fuel international expansion and enhance AI...
- Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...
- From Ambani's Campa to Dream11: JioStar's sponsors make a strong line-up for IPL 2025JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...
- BCCI invites expression of interest from agencies for IPL media buyingThe BCCI is seeking an agency to manage media buying and strategy for the IPL 2025. The selected agency will handle television, radio, digi...
- Moloco partners JioCinema to develop robust monetisation solutionMoloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...
- Ahead of new ad norms, will crypto players go all guns blazing this IPL season?Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to ta...
- Gaana launches gaming innovation in music streaming appBy gamifying both listening to music and user generated playlist curation, Gaana has created a competitive experience for users.
- Cricket fans are back in front of TV sets in 2016; here's whyCricket’s viewership has been growing in India, which makes it a fantastic proposition for advertisers as well, said Nitin Kukreja, CEO-spo...
- Loss making Nike stops sponsoring Indian cricket teamIt has been learnt that the Oregon-based sportswear firm has not renewed contracts with Indian cricketers such as Ajinkya Rahane, R Ashwin ...
- Paytm takes Delhi Metro route to reach potential customersThe Delhi Metro, which also covers parts of Gurgaon and Noida, has become a medium for a wide range of advertisers, offering slots inside t...
- Ogilvy & Mather Executive chairman Piyush Pandey's first year at workAfter toying with the idea of playing cricket and being a tea-taster, Piyush Pandey took his first steps in advertising two decades ago.
- Nike to remain sponsor of Team India kitAmerican sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...
- We're much more than a search engine: Yahoo!In an interview with ET, mkting director of Yahoo! discusses how company is looking at changing perception of being just a search engine. I...
- IPL matches on TV & stadium running to full adsThere’s hardly any possible advertising slot left untapped on television or in the stadium, much to the dislike of cricket fans.
- WSG takes on insurance firm Masterr-StrokeThe commercial may have stepped into the territory of World Sport Group, which holds the ground sponsorship rights for international cricke...
- India among top 2 emerging markets for Yahoo!Yahoo! said India is one of the 'top emerging markets' and it would further consolidate its position in the country. What's new in Win 7 | ...
- Indo-Bangladesh series in regional flavourRegional broadcaster Raj TV on Monday said it will carry live feed of India-Bangladesh cricket series beamed by Neo Sports, with commentary...
- Cricket vs Bollywood: Who wins this?They are the two iconic forces of Indian pop culture. But which one truly captures your imagination?
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