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CREDIBILITY IN BUSINESS ADVERTISING
How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...- This is how a company tricks you into thinking it's bigger than it is in realityRevenue is not always the amount written on the invoice. The final number can change because of rebates, returns, penalties, warranties, cu...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- Chitale vs Starbucks: Viral video shows how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- From Rs 6 LPA to a ₹2 crore US salary: How a Pune graduate transformed her careerA Pune-based graduate's journey from a ₹6 lakh annual salary to a high-paying US job is inspiring many. Devshree Bharatia shared her strate...
- What happens when ChatGPT can shop for you? Inside Visa and OpenAI's AI commerce visionVisa's partnership with OpenAI could mark the beginning of a new phase in digital commerce, where AI assistants move beyond product recomme...
- Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
- Quote of the Day by Margaret Thatcher: ‘Being powerful is like being a lady. If you have to tell people you are…’ The Iron Lady’s lesson on influence and confidence explains why real power speaks for itselfQuote of the Day by Margaret Thatcher highlights that true power and influence are self-evident and don't require constant announcement. Th...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- Made in USA gold Trump mobile phone has missed 5 shipping deadlines - here's when thousands of workers expect to get itThe Trump Mobile T1 phone shipping update is now official, with pre-order deliveries starting this week after months of delays. This marks ...
- Why building reputation capital is key to career growth and higher pay, explains QVerify's founder Devashish ChakravartySalary is Job 1. Reputation is Job 2. Most manage only one, says Devashish Chakravarty
- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- Keep business clean from greenwashingGovernment must develop clear guidelines and criteria on how companies should prove their environmental claims, having these claims checked...
- INS wants Google India to compensate newspapers, share ad revenuesOver the past year, publishers across the world have been raising the issue of fair payment for content and of proper sharing of advertisin...
- Advertising is instant gratification today, says MUDRA founder A G Krishnamurthy"Today, Advertising is like two-minute noodles - instant gratification, unlike in the decades of 80s and 90s," A G Krishnamurthy said.
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