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CREATOR LED INITIATIVE
JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...02 Jun, 2026, 11.40 PM IST- OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...02 Jun, 2026, 04.11 PM IST
- India gets its first AI music company, but there's a catchPaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...02 Jun, 2026, 03.36 PM IST
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...02 Jun, 2026, 01.30 PM IST
- Chip Camp looks to build talent for India’s next-gen semicon engineersFounded by Sanchit Kulkarni and Himanshi Sonava, it makes hardware engineering accessible through free resources, mentorship, and practical...02 Jun, 2026, 11.28 AM IST
- Alphabet stock price jumps as Google parent plans $80 billion fundraising for AI expansionAlphabet stock price remained in focus after Google parent Alphabet announced plans to raise up to $80 billion to expand artificial intelli...02 Jun, 2026, 03.32 AM IST
- IAIRO appoints AvenuesAI's CMD Vishal Mehta as Technical AdvisorThe Indian AI Research Organisation (IAIRO), a fast-rising institution at the centre of India's sovereign artificial intelligence ambitions...28 May, 2026, 05.07 PM IST
- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.26 May, 2026, 08.00 PM IST
- One Of A Kind Startup Awards 2026: Finally, recognition for startups that put customers firstThe One Of A Kind Startup Awards 2026 recognises startups redefining customer experience in India’s digital-first economy. Presented by The...25 May, 2026, 12.42 PM IST
- Who is Gabriela Gonzalez? Social media influencer accused of plotting child’s father’s murder amid custody disputeSocial media influencer Gabriela Gonzalez and her father, Francisco, and former boyfriend, Faron Cordrey, are accused of orchestrating a mu...21 May, 2026, 07.13 AM IST
- Tripura moves to build Northeast AVGC-XR hubTripura convened a stakeholder consultation for its draft AVGC-XR Policy, aiming to foster creativity, innovation, and digital employment. ...20 May, 2026, 10.28 PM IST
- In 1957, two New Jersey inventors’ failed wallpaper idea became the foundation for bubble wrapBubble Wrap, a globally recognized packaging item, originated from an unsuccessful attempt to create textured wallpaper in the 1950s. Inven...19 May, 2026, 04.08 PM IST
- The always-on classroom is here: How Extramarks is building a connected, AI-driven education systemIndia's classrooms are transforming with integrated digital learning ecosystems like Extramarks, connecting teachers, students, and parents...19 May, 2026, 11.29 AM IST
- Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...17 May, 2026, 06.13 PM IST
- Tencent bets on India’s creator economy with Rs 10 crore gaming and animation pushTencent is investing significantly in India's creative industries. The company will fund skill development and training programs for animat...15 May, 2026, 01.27 PM IST
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...14 May, 2026, 12.41 PM IST
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...09 May, 2026, 09.39 PM IST
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