The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...

Meesho shares rallied as much as 5% after the company reported a 75% year-on-year jump in Day 1 orders during its Mega Blockbuster Sale 202...

In 2015, Jay-Z took a bold step by acquiring TIDAL with a vision to create a music streaming platform driven by artists. Fast forward to 20...

Happy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This and more in today’s ETtech Morning...

The investor is looking to sharpen its focus on AI after consumer investments in India, they said. Vertex is likely to invest around $20 mi...

A recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household mark...

AnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute del...

India’s festive e-commerce season is expected to deliver healthy spending growth, with premium purchases coexisting with aggressive bargain...

Adobe’s next CEO Anil Chakravarthy is joining a powerful club. From Microsoft and Google to Chanel, FedEx and Micron, Indian-origin executi...

Honasa Consumer expects revenue to double to Rs 5,550 crore by FY31. The company also targets an Ebitda margin of 15 percent during the sam...

Advertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat h...

About 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...

India's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...

India is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...

Wishlink said it will use the funds to scale its core ‘fashion’ category by onboarding over 15,000 content creators and 1,000 brands by the...

Founded by Chandan Yadav, Shaurya Gupta and Divyansh Ameta, Wishlink enables creators on social media platforms to drive commerce for brand...