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CREATIVE SLOWDOWN
Jio Studios to line up Rs 5,000 cr over 3 yrs for content push despite BO slowdownJio Studios will invest ₹4,000-₹5,000 crore in content over the next three years. This marks a significant increase from previous investmen...
Ankur Warikoo course business closure: Rs 100 crore in sales, yet he’s shutting it down? Internet debates whether it’s real or a marketing moveAnkur Warikoo course business closure: Indian entrepreneur Ankur Warikoo has surprised many by closing his successful online courses busine...
Middle East war may make your sofa more expensiveThe Middle East conflict is impacting Indian homes. Furniture makers face rising costs for materials like foam and lacquer due to global sh...
Gen Z conspiracy: China thinks the West is pushing its youth to quitIn a cultural shift, many young Chinese individuals are opting for 'lying flat'—a lifestyle choice that rejects pressures of constant work ...
4 Zodiac Signs Enter a Powerful Cosmic Shift Before Mid-May 2026Before mid-May 2026, a fast-moving astrological shift could bring sudden progress for four zodiac signs. As Mercury turns direct and Taurus...
Mars in Aries Ignites a Bold Shift: 3 Zodiac Signs Enter a Powerful New Era After April 10, 2026The Mars in Aries April 2026 transit is about speed, courage, and execution. This is not a planning phase, it’s a doing phase. The people w...
Astrology Events March 2026: March 18–24 Energy Shift for 4 Zodiac SignsThe major astrology events of March 2026 highlight a moment when reflection turns into action. With Mercury moving forward and Aries season...
After nearly 30 years, Donatella Versace steps down as brand's creative officerDonatella Versace will step down as Versace's chief creative officer on April 1, 2025, with Dario Vitale from Miu Miu taking over. Donatell...
VC fund Beenext tells startup founders how to adapt to the funding winterBeenext has asked all founders to work together with their existing shareholders, revise budgets across marketing and headcount, while chec...
Don't slow down in a slowdownMadison Media’s chief analytics officer, Nagaraj Krishnamurthy has put together a marketing playbook to fight the slowdown.
China trains chefs, builds ski slopes to cushion slowing growthIn Hebei province govt is proposing giving workers 2.5-day weekends so they have more time to spend.
Nostalgia can cure writer's blockWriter's block is a condition, associated with writing, in which an author loses the ability to produce new work or experiences a creative ...
Brands shorten commercials, increase frequency to beat economic slowdownIt makes more sense for an advertiser to expose the audience to its advertisements 20 times or 30 times rather than just 10 times for a lon...
Raymond to split media and creative accounts into separate agenciesThe creative work will continue to be held by agencies RK Swamy BBDO and McCann Erickson. RK Swamy had been the creative and media agency o...
- Advertising world is all about ideas
The world of advertising is all about great ideas. But when a simple idea is tied to a larger thought, it has the possibility of becoming a...
Slowdown ensured creative destructionIf the global financial meltdown appeared like a tsunami to some actors in the nascent market for contemporary Indian art, it might actuall...
- 2008: A mixed bag for Indian advertising
2008 has been a mixed bag for the Indian advertising industry. The year began on a good note with advertisers from key sectors willing to s...
- Watch out, India Inc may go for ‘creative accounting’
In the US, cases of accounting fraud, also known as ‘creative accounting’, tend to shoot up when the economy starts slowing down. Indian co...
- Slowdown becomes ad nauseam
It seems inflation has caught up with the creative frat. Ad firms are cutting employee intake, travel & other expenses.
- Men more likely to share creative work online than women
Creative writing is the most popular type of creative content shared online, as it is the easiest content to post. Keep your PC cool I Phis...