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Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
Quote of the Day by Jeff Bezos: ‘If you're competitor-focused, you have to wait until there is…'Quote of the Day: Jeff Bezos, Amazon's founder, champions customer obsession. He believes focusing on customers drives pioneering innovatio...
iPad Air M4 review: The sweet spot between power and practicalityThe iPad Air M4 strikes a balance between power and practicality, offering near-Pro performance without the premium price. Powered by Apple...
ET Industry Achievers AP and Telangana honours leaders and innovators in HyderabadHyderabad hosted the ET Industry Achievers – AP & Telangana 2025-26, celebrating leadership and innovation. Actor Boman Irani graced the ev...
Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh croreIndia's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...
Stationery major Luxor launches Crayola in IndiaCrayola and Luxor Writing Instruments will invest $8-10 billion in India over five years. This investment aims to expand manufacturing and ...
Visual content startup Phot AI raises $2.7 million from Info Edge Ventures, othersFounded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Gurugram-based Phot.AI will use the fresh capital to expand its team, in...
Reliance Retail tells govt e-commerce players bypassing foreign investment normsAt the meeting, Reliance Retail's representatives said the Indian e-commerce policy does not allow foreign capital in the inventory-based m...
India bags four bronze Cannes LionsIt is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions.
Typing, 'disco dandiya' helped Kishore Biyani expand retail businessA young Biyani found an outlet for his creative energies in his immediate surroundings.
Facebook invites applications for top jobs in IndiaThe social media giant is looking for heads for its ecommerce and creative strategy verticals, among others.
McCann India strikes gold in creative ecommerceMcCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a sil...
Aspire Systems invests in startup ZiffityThe investment is in line with Aspire's aim of providing e-commerce, digital marketing solutions and strategy consulting for the retail sec...
E-commerce fuels Adobe India's growth storyOn the horizontal growth opportunities mobile and video are also huge areas for Adobe and Bawa feels there is no better place to test the w...
Snapdeal appoints BBH as creative agencyWhile there was no formal pitch, BBH has been engaging with Snapdeal for the last couple of months while the ecommerce company.
Jabong transfers over 100 staff to studio firm MokshaThe move will help the ecommerce company to reduce its operational liabilities, said 3 people who have been transferred from Jabong to Moks...
4 hottest jobs in Indian e-commerce industryUser interface developers, e-commerce merchandising specialists, interaction designers and digital marketers to be in demand in the e-comme...
Online retailers like Flipkart, Jabong and Quikr spending massively on television adsSome of the biggest spenders are Olx, Flipkart, Quikr, Snapdeal, Jabong & Myntra, that hold a meaty portion of the Rs 18,000-cr e-retail in...