Yours Food expands product portfolio, launches Malto energy biscuitsYours Food, eastern India's leading FMCG brand, is expanding its product portfolio. It has just launched energy biscuits under the brand na...
02 Jun, 2016, 02.40 PM IST
Marie back in reckoning; ITC, Parle, Britannia looking to revive the categoryFuture Group's CEO Devendra Chawla said biscuit companies are strengthening Marie segment to position it as a family biscuit which is healt...
11 Feb, 2014, 08.52 AM IST
ITC’s Sunfeast tops in cream biscuitsFor the year ended October 31, 2013, ITC’s cream biscuit market share stands at around 25% in value, according to industry sources who quot...
04 Dec, 2013, 12.14 PM IST
Parle eyes 10% additional market share with Tom & Jerry cream biscuitsThe milky biscuits market is dominated by Britannia with 30 per cent market share, while Parle enjoys around 22.5 per cent of the market pi...
01 Dec, 2013, 02.23 PM IST
India Inc eyes villagers’ growing appetite for sweetRural India consumers have now started adding chocolates and cream biscuits of the Oreo kind to their monthly purchase baskets.
25 Oct, 2013, 11.21 AM IST
India Inc eyes villagers'growing sweet toothRural India consumers have now started adding chocolates and cream biscuits of the Oreo kind to their monthly purchase baskets.
25 Oct, 2013, 10.34 AM IST
Yours Food forays into Rs 10,000 cr Indian biscuit marketThe Rs 3,000 crore Yours Food Pvt Ltd on Wednesday announced their foray into the Rs.10,000 crore Indian biscuit market.
06 Mar, 2013, 04.33 PM IST
Chocolates won't add to inflation as cocoa prices dropCocoa prices have tumbled 20%, giving relief to chocolate and ice-cream makers as lower cost of the ingredient offsets the rising price of ...
28 Nov, 2012, 11.44 AM IST
Glucose runs out of energy, falls behind cookies and cream biscuits in IndiaDuring April-September, glucose category had 19.3% share in the biscuit market in value sales while cookies had 26.2% share and cream 22.2%.
15 Nov, 2012, 05.08 AM IST
Oreo, Sunfeast bite into Britannia market shareThe Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...
19 Dec, 2011, 12.24 PM IST
- Rapid trials, strategy to drive awareness works well for Kraft’s biscuit brand 'Oreo'
Oreo has cornered more space in India’s Rs 5,500 crore cream-biscuits segment than Britannia’s Treat-O could in nine
07 Nov, 2011, 03.30 AM IST
- United Biscuits ropes in Bipasha Basu, Shriya Saran fight Parle, Britannia
UB has roped in actors Bipasha Basu and Shriya Saran to promote its McVitie's brand, as it hopes to take away share from Parle and Britanni...
27 Apr, 2011, 05.03 AM IST
- Cadbury India to launch Oreo cookies, enters biscuit market
Cadbury India will launch Oreo cookies, a billion dollar brand owned by its US-based parent Kraft Foods, as it looks to gatecrash into Rs 1...
04 Mar, 2011, 06.22 AM IST
- Parle surges ahead of Britannia to become leader in the Indian biscuit market
The Mumbai-based Parle has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.
06 Dec, 2010, 01.26 AM IST
- ITC plans to enter UAE food market through partnership: Report
ITC, a multi business conglomerate, is planning to enter the food market of the UAE and the Gulf Cooperation Council (GCC) through a partne...
24 Feb, 2010, 02.33 PM IST
- Glucose cookies losing market share
Parle-G, the country’s largest selling biscuit brand, and other glucose biscuits are fast losing their market share to premium products, to...
27 Oct, 2009, 02.05 AM IST
- Cookie Man basket now includes puffs, pastries
Australian brand Cookie Man has expanded its product basket to include puffs, pastries and cheesecakes, apart from ice-creams, muffins and ...
21 Jul, 2009, 07.11 PM IST