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CRAFTING MARKETING STRATEGIES
From Trump to Messi, Iran to ICE, politics and sport collide at the biggest World Cup in historyThe biggest World Cup ever, begins with 48 teams and 104 matches across the United States, Canada, and Mexico. This tournament faces soarin...
Carl Icahn’s 9 rules for investing success: Be bold, think independentlyCarl Icahn's investing philosophy emphasizes independent thinking, deep business analysis, and identifying undervalued assets. He advocates...
GJEPC showcases India's craftsmanship, innovation and design at JCK Las Vegas 2026India's Gem & Jewellery Council celebrates 21 years at JCK Las Vegas, showcasing "Brilliant Bharat." The India Pavilion highlights a shift ...
Global Market Today: Asian stocks climb to record on tech, oil dropsAsian stocks hit a record high, fueled by a surge in technology shares and easing geopolitical tensions. South Korea's SK Hynix reached a $...
India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game marketIn the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired op...
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
World imbalances trouble G-7 in wake of Trump’s China encounterGlobal finance ministers convene in Paris to address lopsided world growth, focusing on structural misalignments after the US-China trade s...
A South Korean startup captures workers' techniques to develop AI brains for robotsSouth Korean AI startup RLWRLD is creating a vast library of human expertise by capturing skilled workers' actions, like hotel staff foldin...
These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of up to 28%There are two ways to deal with the kind of uncertainty the US-Iran war has brought to the stock market. First, you could just sit it out a...
Beyond Trusts: The new governance playbook for Indian family businessesSuccession tools like trusts, constitutions, and charters are becoming crucial for stability, continuity, and intergenerational cohesion, e...
West Asia Conflict: Supply chain woes hit smaller brands harder amid inflationAmid ongoing supply chain challenges and the burden of rising operational costs, smaller consumer goods players are feeling the squeeze. Th...
Techie reveals how how he landed Rs 36 LPA job with no work experience, 8 backlogs, low college grades: ‘You don't just write code….’Devaansh Bhandari, a young tech enthusiast, landed a high-paying remote job with nearly ₹36 lakh annual salary. He bypassed traditional hir...
Karan Johar says 'Bollywood should stop doing PR': Director explains how it is harming the industry. 'Everything is available at a price'Filmmaker Karan Johar has criticised Bollywood’s growing dependence on paid publicity, saying the industry is in “overdrive” when it comes ...
What’s new at Wendy's? Spring menu revealed with tasty surprisesWendy’s Spring 2026 Menu: Wendy’s has launched its 2026 spring menu featuring a mix of bold, spicy, and refreshing new items. Designed arou...
Quote of the day by John Maynard Keynes: "The actual results of an investment over a long term of years very seldom agree with the initial expectation."John Maynard Keynes' insight that investment results rarely match initial expectations underscores the inherent uncertainty in financial ma...
Sunkonnect plans to cut 15% carbon dioxide emissions in educational institutes over 4 yearsSunkonnect's ambitious plan targets 34 million tonnes of CO2 reduction. The firm will install solar rooftops on over 5,000 schools. Energy ...
Iran war pushes Asia to think twice before doubling down on LNGA Middle East conflict has disrupted global liquefied natural gas supply. This has caused prices to surge, impacting Asian nations heavily ...
These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of up to 25%It is tough to think positively about the markets when all the news is about blockades, wars, and everything that can disturb the global ec...
How to craft a successful marketing strategyThe initial step to start devising the marketing strategy is to understand the business goals. The makers must integrate business goals wit...
View: 7 steps to craft your digital marketing strategy, improve ROIThe choice of digital media channels should be based on where your target audience is present vs what is popular or others are talking abou...