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COPYWRITER CREATIVITY
Quote of the day by John Ashbery: 'Most reckless things are beautiful in some way, and recklessness is what makes...' - inspiring lessons on art, beauty, creativity and why taking risks can lead to your greatest discoveries by Self-Portrait in a Convex Mirror poetQuote of the day by John Ashbery: Poet John Ashbery believed that beauty and innovation often stem from uncertainty and risk, not certainty...
Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
US stocks today: Reddit rallies as AI‑driven ad growth fuels strong revenue outlookReddit shares jumped over 12% on Friday after an upbeat quarterly revenue forecast underscored growing returns from the social media compan...
Reddit rallies as AI‑driven ad growth fuels strong revenue outlookThe strong results signal that the company's strategy is paying off as Reddit takes on bigger ad rivals such as Meta's Instagram and Face...
Expert studies 180 million job postings, reveals the roles most affected by AI: Findings that could help you future-proof your careerAI is reshaping the job market, but not all roles are equally affected. Revealera and Bloomberry head of research Henley Wing Chiu’s analys...
Advertising legend Piyush Pandey passes away at 70Indian advertising has lost one of its greatest creative minds with the passing of Piyush Pandey, Chief Creative Officer Worldwide and Exec...
Techie's funny 5-slide job pitch for Swiggy goes viral. 'Hire him' says netizens. Who is Sharvin Shitole?Sharvin Shitole, an engineer, secured an internship at Swiggy by crafting a creative and personalized LinkedIn post. His engaging six-slide...
Job application or ad campaign? This man’s LinkedIn job pitch to Swiggy Instamart is creativity at its bestA Chhattisgarh-based copywriter, Pranay Awadhiya, took an unconventional approach to applying for a job at Swiggy Instamart by creating a s...
Gurgaon’s KBC-style anti-honking ad leaves netizens saying, ‘Sarcasm is the language of Gurugram’The Gurgaon Traffic Police used a creative and humorous KBC-style ad to convey the issue of unnecessary honking. The ad offers amusing opti...
Barcodes crossing the lines to become QR codesBarcodes, a technology patented by Normam J Woodland and Bernard Silver in 1952, were first used commercially in British supermarket chain ...
Lions creativity report 2022: 16 Indians grab top honoursAjay Gahlaut, group chief creative officer, Dentsu Creative India, said, "This is, without doubt, a huge honour for the network. Equally, f...
Simplified raises $8.5 million in seed funding round led by Craft VenturesThe company will use the funds for product development, to develop machine learning models, enhance the artificial intelligence (AI) copywr...
What next, robot, artificial imaginationNow, a robot has even dashed off a creditable dystopian science-fiction novel.
Goafest eve keeps young talent out againOnly senior members of the ad fraternity are invited for the conclave while the NextGen—young creatives and executives are nowhere to be se...
- Goafest 2011: Ad fraternity enjoys 3 day jamboree
It may be something about the location, for Goa is known to evoke a feeling of relaxed ennui in the hardest taskmasters - but the young den...
- Priti much in thick of action
In India, the creative agencies are not well organised. The heads are burdened with worries about shoots, location & other stuff, unlike th...
- Ashish Chakravarty: A storyteller who connects with audience
In what’s bound to be one of the weirdest stories in the annals of advertising, Ashish Chakravarty, creative chief at McCann Erickson, Delh...
- Man behind Vodafone's Zoozoo & Pug
For clients such as Vodafone - for whom Rao played a key role in creating the Zoozoos and the “pug ads” - he’s their 'Michelangelo'.
- Regular certified advertising professional course in Kochi
The Advertising Club, Kochi, South India's premier association of advertising professionals will launch a regular Certified Advertising Pro...