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CONTEXTUAL CONSUMER BEHAVIOR
From chatbots to behavioural AI: Stanford study reveals emerging AI personality systemsAI is increasingly simulating stable human-like behaviour, often perceived as personality. Stanford HAI research shows these patterns arise...
AI isn’t just for large enterprises: Xebia's Anand Sahay on why MSMEs could be AI’s biggest winnersAs India accelerates its sovereign AI ambitions, the focus is shifting from infrastructure to outcomes, how businesses can harness AI to im...
Who truly leads the AI industry now? Anthropic’s $965 billion valuation and Claude Opus 4.8 launch reignite the battle for AI supremacy beyond OpenAI’s early leadWho truly leads the AI industry now? As Anthropic reaches a $965 billion valuation and launches Claude Opus 4.8, the AI race enters a new p...
Retail challenge is not consumer demand but demanding consumerIndia's retail market is set for massive growth. Consumers are becoming more selective and demand personalized experiences. Retailers must ...
AI Shopping Assistants Are Transforming Online CommerceArtificial intelligence is gradually changing the face of internet commerce, going beyond suggestions and search to actively participate in...
RBI allows risk-based checks in new digital payment guidelinesThe Reserve Bank of India has released final guidelines for digital payment authentication, effective April 1, 2026, to enhance security an...
Shopping without searching: A shift toward conversational commerceA quiet update just signaled one of the most significant changes in digital commerce to date. Shopify's native integration into ChatGPT is ...
AI, data analytics will disrupt every industry in next 5 years: Tredence CEOTredence focuses on building industry specific AI and data science solutions across retail, consumer goods and hospitality sectors.
Health tech firm Indegene acquires US-based CultHealthThe acquisition is expected to augment Indegene’s commercialization portfolio spanning drug discovery and development to marketing and sale...
How to do digital marketing in the age of privacy?Even if one posts frequently and makes interesting social efforts, it can be difficult to break through the clutter and get recognized by c...
Spotify looks to grow its paid subscriber base in IndiaSpotify is eyeing India as a key market to test several of its product features, similar to other tech giants.
How an Analytics Mindset helps reimagine Marketing during a pandemic
How marketers see the post-Covid world and the way forwardConsumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers ...
Citi Bank hires Zoher Karu to head its Asia Pacific analyticsZoher, who will report to Anand Selva, Head of Asia Pacific Consumer Banking, will have oversight of Citi’s data and analytics capabilities...
Customer experience 2020: Mobile, voice, social and contextual"Technology has flattened the competitive landscape. It has lowered the barrier for entry, allowing a new era of competition to change the ...
Digitalizing banking for a digital ageBanks planning to digitalize must therefore rethink their entire business, their organization, indeed their very identity, to align with di...
NewsHunt acquires Delhi-based Rocket Science Innovations Pvt LtdLocal language mobile platform NewsHunt has acquired Delhibased Rocket Science Innovations Pvt Ltd, which runs BuyT ContentLink.
InMobi forms partnership with location data firm FactualMobile advertising firm InMobi has formed a partnership with US-based location data company Factual to create audience targeting solutions ...
Startup Tel Aviv helped NowFloats validate that local search is global needLast year's Startup Tel Aviv winner, Ronak Samantray, talks about his experience of spending five days In Israel with an electric mix of en...
- Yahoo to let visitors decline more targeted ads
Yahoo said it would extend that option to ads displayed on its own sites, to boost users' trust and draw visitors from its rivals. Keep you...