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CONTENT LED SHOPPING
Flipkart launches microdrama on main app to drive platform engagementThe vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...
Ambani's JioHotstar begins operations in UK, Canada & Singapore targetting millions of Indians abroadJioHotstar, India’s largest streaming platform, is expanding internationally for the first time, launching in the UK, Canada and Singapore ...
India eyes a global play after changing China's toy story at homeIndia is seeking to raise its global toy market share from under 1% to 5% by 2032, after higher import duties, safety standards and governm...
From firing range to factory floor: Inside India’s journey to build a fully indigenous AK-203India has achieved full indigenisation of AK-203 rifle production. The Korwa facility now manufactures all components within the country. T...
The business shift in India's ₹7 lakh crore market amid gold cost pressureIndian jewellery sales show resilience despite lower gold volumes. Consumers now buy lighter pieces and focus on value per gram. Organised ...
JioStar probe leads to arrest of individual in ZeeFlix piracy case; over 1,000 TV channels allegedly distributed illegallyJioStar's investigation resulted in an arrest for operating the ZeeFlix app. This app provided unauthorized access to copyrighted content a...
NBFCs: How you own them matters more than which you own; 19 NBFC stocks with upside potential ranging from 1% to 31%Like much of the Indian market, valuations in this sector are also not cheap. And when you pay a full price for a sector, the risk of getti...
The AI pilot scaling playbook: Enterprise-first AI, connected systems, and shared ownershipA Bosch roundtable offered a reckoning with how organisations learn, how they change, and how they decide whether innovation is a performan...
Stock picks of the week: 5 stocks with consistent score improvement and upside potential of up to 29%It is good to set expectations from the market. It helps reduce volatility-related anxiety. For now, ignore what is happening to the Nifty ...
‘In God we trust, all others pay cash’: Warren Buffett had the cash and still has itBerkshire Hathaway lost $11.5 billion. Buffett spent $14.5 billion. And then, he told his shareholders about the two worst decisions he had...
New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...
From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
ET Prime Special Series: Multibagger or IBC - Part 71: This small-cap auto supplier is trying to become a consumer brand againThe most interesting part of this old auto story is not nostalgia. It is how the company, after leaving the consumer vehicle market, has re...
Sarvam raises $75 million; Ather trims losses in Q1AI startup Sarvam will raise $75 million as part of a larger funding round. This and more in today’s ETtech Top 5.
Flipkart-Netflix deal signals new era of content-commerce partnershipsE-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...
Stock picks of the week: 6 stocks with consistent score improvement and upside potential of up to 29%To understand where the markets may go from here, three questions need to be answered. First, when will the war end? Second, how long will ...
SC grants interim anticipatory bail to DMK's Senthil Balaji in TASMAC caseThe Supreme Court granted anticipatory bail to DMK leader V Senthil Balaji. This relief was provided until further orders in a new corrupti...
BJP's Rajeev Chandrasekhar says exam leaks go beyond corruption, reflect 'shortcut culture'BJP leader Rajeev Chandrasekhar addressed examination paper leaks and protest language. He described exam leaks as a crime and a culture of...
Social media has reshaped online shopping; open to acquisitions: Flipkart's Kalyan KrishnamurthySocial media apps significantly influence Indian online shopping decisions for consumers. Flipkart's CEO noted direct sales from these plat...
Turtlemint eyes profitable FY27 as renewal book growsThe company operates an insurance distribution platform that enables point-of-sale persons (Posps) and advisors to sell insurance products ...