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CONSUMERISM AND SMARTPHONES
Quote of the Day by Jean Baudrillard: ‘Americans may have no identity, but they do have wonderful teeth’ - French sociologist’s provocative take on identity in an appearance-obsessed worldQuote of the Day by Jean Baudrillard: “Americans may have no identity, but they do have wonderful teeth.” Decades before social media and i...- View: The dark side of India’s digital gold rushIndia's booming digital commerce is marred by "dark patterns," design tactics that trick consumers into overpaying or buying unwanted items...
- Gurgaon employee reveals how receptionist mocked them for not owning an iPhone; Redditors respond with bold retortsA Reddit post in r/gurgaon sparked a discussion on status symbols when a receptionist embarrassed a worker by comparing their phone prices....
- Quick-commerce risks: A lot can go wrong when everything arrives in 10 minutesQuick commerce is rapidly transforming India’s consumer economy by offering ultra-fast delivery times. Platforms like Blinkit, Zepto, and S...
- The Name Of The Rose: Indians gifted more than 11 mn flowers in 2023Ferns N Petals' 2023 report unravels India's gift-giving landscape, spotlighting roses as the favoured choice, with around 11.5 million ite...
- Why UAE shoppers report high satisfaction levels: Insights from industry leadersAs brick-and-mortar retail transitions to ecommerce, the UAE continues to delight consumers
- Inspired by TikTok, Americans ditch cards for cash, to curb spendingHaving cash limits your spending capacity.
- Spurred by TikTok, some Americans return to cash to curb spendingReturning to cash to control spending may be old fashioned, but in an era of high inflation, a growing number of consumers find that it wor...
- Warehousing AIFs: The next frontier of investing?Within real estate, warehousing has been one of the few sectors to have demonstrated resilience and continued growth, despite the economic ...
- Going Viral: Keeping up with trends of the pandemicOnline video content saw a spike in consumption among Millennials and Gen Z. Netflix ended 2020 with over 200 mn paid subscribers, includin...
- Smartphones are doing to websites what Amazon did to the mallIt took some 20 years for e-commerce to bring on the shopping mall apocalypse. The next transformation will happen faster, much faster.
- Blogging, an influential and focussed marketing toolBlogs have come a long way to become a focussed marketing tool helping brands influence the blogger's followers. Ipsita Basu explores the n...
- E-commerce industry to generate 2.5 lakh jobs in 2016: Report"E-commerce industry is likely to generate nearly 2.5 lakhs jobs in the online retail in 2016 including temporary employees, supply chain, ...
- PK first Bollywood film to see Rs 100 crore e-ticket businessBookMy Show, the country's largest online entertainment ticketing platform, said it has reported over Rs 102 crore in revenue from the sale...
- Executives getting into ‘shop while you work’ habit; leaves employers flusteredConsumerism has invaded the workplace with thousands of executives getting into the ‘shop while you work’ habit, leaving employers flustere...
- Phone makers, fashion retailers go online first, instead of setting up physical storesSeven-year-old flipkart.com, the country's largest e-commerce site, expects to clock $1 bn in sales in the current fiscal year, a year ahea...
- Microsoft’s new CEO Satya Nadella faces daunting task of steering a ship past its primeNadella’s elevation to CEO with Bill Gates as tech adviser spells continuity at a time when Microsoft needs change to take on rivals old an...
- HTC India ups marketing budget; plans 4G devices, telco partnerships in 2014Taiwanese smartphone maker HTC is increasing its marketing budget in an effort to increase smartphone sales in India.
- Average credit card spend increases 42% in two yearsAverage monthly spend per credit card has jumped 42% to Rs 6,322 from Rs 4,462 two years ago.
- BYOD top concern for enterprise mobile security: GartnerBring Your Own Device (BYOD) might be a cool idea both for employees and companies, but security remains a top concern.
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