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CONSUMER PSYCHOLOGY
Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...- Psychology says people who adored their siblings as kids may start disliking them as adults, and the hidden reason isn’t what you thinkPsychology does not suggest that siblings care less about one another simply because conflicts become more frequent in adulthood. Human rel...
- Psychology says people who keep their cameras off during meetings aren’t always disengaged, their brain may be protecting them from something importantPsychology does not suggest that everyone who keeps their camera turned off is shy, uninterested, or trying to conceal something. Human beh...
- Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...
- Why is US stock market down today? Dow Jones, S&P 500 and Nasdaq fall as inflation hits three-year high and Iran tensions shake Wall Street - Nvidia, Amazon and technology stocks leading today's declineUS stock market is under pressure again. Investors woke up to another sharp decline in the Dow Jones, S&P 500 and Nasdaq after fresh inflat...
- Psychology says people who optimize every part of their lives often end up more depleted than those who don’t, because constant measuring, tracking, and improving is itself more costly than the benefitModern self-improvement tools promise better lives through tracking. However, this constant monitoring can create stress and pressure. The ...
- Word of the Day: CathexisWord of the Day: Some words stand the test of time because they capture something deeply human. Cathexis is one of those words. Although it...
- From chatbots to behavioural AI: Stanford study reveals emerging AI personality systemsAI is increasingly simulating stable human-like behaviour, often perceived as personality. Stanford HAI research shows these patterns arise...
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
- Every '70s home bar had this; now it's the retro bar decor you'd be thrilled to find at the thrift storeA 1970s vintage ice bucket is a popular thrift store find. These colorful, insulated plastic containers offer a sense of comfort and person...
- Quote of the Day by Gad Saad: ‘Women are not singularly attracted to men with resources; rather…’ The Parasitic Mind author’s evolutionary views on love, status and successQuote of the Day by Gad Saad suggests attraction often stems from perceived future potential rather than current achievements. Traits like ...
- Reassure homes, not just economy: Why India’s growth feels weaker at household levelThe ripples of global disruptions are felt in the everyday lives of Indian families, shaping individual narratives beyond simple data point...
- For a few dollars more: Inflation bypass can hurtIndia's central bank holds interest rates steady despite rising inflation. The focus shifts to stabilizing the rupee with a new dollar depo...
- Psychology says people who keep their phone face down during meals aren't just being polite - they are often protecting attention in a way that helps conversations feel more realPsychologists are concerned about how smartphones impact communication, even when not in use. Placing a phone face down is believed to mini...
- The rupee warning: Six actions for business leadersThe Indian rupee is dipping to historic lows, approaching the 100-dollar threshold. Driven by market sentiment and a perilous cycle of fore...
- Health insurance company denies claim over father’s alleged alcohol history; son fights back and wins Rs 6 lakhA software engineer's father's health insurance claim was denied by HDFC ERGO due to an alleged alcohol history. The insurer repudiated the...
- No cost EMI a scam? CA warns why it can be a financial trap targeting middle classNo-cost EMIs are popular in India, making big purchases seem affordable. Chartered accountant Nitin Kaushik warns this is a psychological s...
- Bengaluru founder spots a clever Rs 40 fruit-selling trick at a Tamil Nadu railway station. The psychology behind it is fascinatingA simple fruit cup sold for Rs 40 at a Trichy railway station revealed a powerful business lesson. A Bengaluru founder noticed how a tall g...
- Notes From The Last Row OTT release date announced: Where and when to watch Choi Min-sik, Choi Hyun-wook's suspense K-drama in IndiaA psychological thriller K-drama, Notes From The Last Row, is set to premiere in India. The series features veteran actor Choi Min-sik as a...
- Word of the Day: AlogotrophyWord of the Day: Alogotrophy may be one of the rarest words in the English language, yet its meaning feels strikingly relevant to modern li...
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