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Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...06 Jul, 2026, 03.54 AM IST- Colgate-Palmolive India bets on rural expansion, science-led innovation to drive growth towards 2030Colgate-Palmolive India is prioritizing rural market expansion, innovation, and digital transformation to boost growth. The company aims to...04 Jul, 2026, 08.06 PM IST
- Most Indians seek protein-rich snacks; 61% favour natural sweeteners: ReportThe report found that 62% of respondents consider ingredient transparency the most important factor while choosing a snack brand, significa...04 Jul, 2026, 11.00 AM IST
- Red Bull, Sting, etc. not recognised as 'energy drinks', says food regulator FSSAI as it issues notices over misleading claimsIndia's food regulator, FSSAI, has issued notices to several beverage brands for misbranding and misleading claims about their "energy drin...04 Jul, 2026, 08.58 AM IST
- Mother Sparsh sees up to 40% growth as baby-care boom defies consumer slowdownMother Sparsh anticipates a robust 30-40% revenue surge this year, defying broader consumption slowdowns. Indian parents are prioritizing t...03 Jul, 2026, 08.23 PM IST
- Quick commerce is helping Nestle India's premium products reach beyond metros, MD Tiwary says at AGMNestle India is prioritizing quick commerce for premium products and focusing on healthier reformulations, according to Chairman Manish Tiw...03 Jul, 2026, 01.30 PM IST
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...02 Jul, 2026, 08.30 PM IST
- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...02 Jul, 2026, 05.21 PM IST
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...02 Jul, 2026, 03.51 PM IST
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...02 Jul, 2026, 03.15 PM IST
- Swara Baby files DRHP with Sebi for Rs 1,000 crore IPOSwara Baby has filed its DRHP with Sebi for a Rs 1,000 crore IPO, comprising a Rs 500 crore fresh issue and Rs 500 crore OFS. The hygiene p...02 Jul, 2026, 02.41 PM IST
- FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, PepsicoFood Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...01 Jul, 2026, 09.02 PM IST
- Supply6 raises Rs 48 Crores, led by Unilever VenturesCurrently generating Rs 75 crore annually, Supply6 aims to reach Rs 100 crore soon. The funding will bolster their range of daily supplemen...01 Jul, 2026, 12.12 PM IST
- Godrej Consumer expands pet care brand across south India, targets Rs 500 crore biz in three yearsGodrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...29 Jun, 2026, 07.43 PM IST
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...26 Jun, 2026, 07.06 PM IST
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...26 Jun, 2026, 03.04 PM IST
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...25 Jun, 2026, 03.14 PM IST
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