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CONSUMER BRAND BUILDING
In 2018, a California couple invested $5,000 in Bala; today, their fitness brand generates more than $30 million in annual sales- In 2015, a Portland entrepreneur borrowed $5,000 to make a leather journal; 6 years later, his brand crossed $100 million in sales
- ET Business Excellence & Leadership Summit 2026: Celebrating visionaries redefining growth & leadership
- Kitchen appliance startup EDT raises $2.4 million in funding led by Sauce VCThe round also saw participation from venture debt firm Alteria Capital, Raul Rai, co-founder of Nicobar, Shibam Das and Arindam Paul of At...30 Sep, 2026, 06.00 AM IST
- Vertex in funding talks with RapidCanvas, Supernova to sharpen AI focus: SourcesThe investor is looking to sharpen its focus on AI after consumer investments in India, they said. Vertex is likely to invest around $20 mi...30 Sep, 2026, 06.00 AM IST
- Honasa Consumer shares fall 5% after Rs 643 crore block deal; Peak XV, Sequoia likely sellersHonasa Consumer shares declined up to 5% after 1.4 crore shares worth Rs 643 crore changed hands in a block deal. The transaction comes aft...29 Sep, 2026, 10.15 AM IST
- Radico Khaitan flies Rampur, Sangam whiskies into Scotch’s backyardRadico Khaitan has extended its luxury whisky brands, including Rampur and Sangam, to four major UK airports. The company aims to increase ...28 Sep, 2026, 08.27 PM IST
- Fireside invests in Soulfull founder Parameswaran's new venture Arovia ConsumerArovia is a holding company that will take a significant stake in select high-potential packaged food businesses and partner with their pro...28 Sep, 2026, 08.16 PM IST
- Jessica Alba helped put $6 million into The Honest Company in 2011; 4 years later, the startup reached a $1.7 billion valuationThe incident that motivated Jessica Alba to co-found The Honest Company with entrepreneur Brian Lee in 2011 was a personal concern in her f...28 Sep, 2026, 07.24 PM IST
- New indicator for New India: 25 stocks whose numbers can reveal what is in store for the economy and the stock marketFor decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...28 Sep, 2026, 03.18 PM IST
- Flipkart Ventures backs AI startups Alive and KeployBoth startups will receive capital support, strategic mentorship and access to Flipkart’s wider ecosystem to help them build and scale thei...28 Sep, 2026, 01.53 PM IST
- ITC expands dairy play in East India, bets on branded milkITC is enhancing its Aashirvaad dairy brand in Eastern India to leverage growing market demand. The company aims to convert households from...27 Sep, 2026, 02.16 PM IST
- Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 croreLeah Marcus and Yasaman Bakhtiar began exchanging pickle videos on TikTok in 2023 before leaving their jobs to create Good Girl Snacks. The...26 Sep, 2026, 08.10 PM IST
- Chandukaka Saraf marks 200 years in jewellery business, plans 5-7 new stores as consumer preferences evolveThe Baramati-founded jewellery house is expanding its contemporary portfolio and customer proposition as younger consumers seek more versat...25 Sep, 2026, 01.58 PM IST
- Nykaa, L’Oréal's venture fund tie up to invest in Indian beauty brandsNykaa and L’Oréal’s corporate venture fund BOLD will jointly invest in Indian beauty and personal care brands, according to an exchange fil...24 Sep, 2026, 09.32 PM IST
- D2C silver jewellery brand Unniyarcha raises Rs 10 crore led by SauceThe startup plans to use the funding for branding and marketing, expanding its manufacturing and supply chain capacity, and adding new prod...24 Sep, 2026, 12.10 PM IST
- VCs work up an appetite for new-age kitchen startupsInvestors say kitchen brands are witnessing the premiumisation trend seen in categories such as beauty, mattresses, furniture, and home app...24 Sep, 2026, 11.24 AM IST
- Nothing's CMF charts path to becoming majority Indian-owned smartphone brandCMF, Nothing’s consumer technology brand, is charting a path to becoming a majority Indian-owned independent smartphone brand as Optiemus G...22 Sep, 2026, 01.27 PM IST
- AI startup Demoverse raises $600K to let consumers co-create products with brandsDemoverse secured six hundred thousand dollars in pre-seed funding led by Lumikai. This platform uses artificial intelligence to let consum...22 Sep, 2026, 12.32 PM IST
- Japan, Korea, China had their turn. India is now ‘inevitable’: Nothing's Carl Pei bets on the next global tech waveNothing CEO Carl Pei has called India “inevitable” as the next major hub for global consumer electronics, arguing that manufacturing is onl...21 Sep, 2026, 01.54 PM IST
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