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CONSUMER BEHAVIOUR IN MEDIA
Anthropic’s Fable 5 draws mixed reactions from early usersAnthropic's new AI model, Claude Fable 5, is here. Early users see big improvements in handling complex tasks like software development and...- As flagship costs rise, realme is betting on battery life with the new P4R 5GSmartphone makers are rethinking priorities due to rising component costs. Realme is stepping back from flagship devices to focus on user n...
- Rippl launches a social recommendation platform to redefine trust-led discoveryIndian startup Rippl has launched a trust-first social commerce platform to combat the growing 'trust deficit' online. The platform enables...
- Iconic movie dialogue of the day inspired by Oscar Wilde: 'We are all in the gutter, but some of us are looking at the stars' - Hollywood actress Scarlett Johansson's memorable line from the movie A Good WomanA timeless quote from Oscar Wilde's 1892 play continues to inspire. Though popularised by Scarlett Johansson in the 2004 film A Good Woman,...
- The safe keepers: Inside India's booming locker economyIndia’s locker economy is booming amid rising gold prices and household wealth. While banks remain the preferred repository, private vault ...
- Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Indian proverb of the day: ‘The tree does not deny its shade even to the axeman’ - A timeless lesson on being kind and forgiving without expectationsIndian proverbs offer timeless wisdom. The proverb 'The tree does not deny its shade even to the axeman' teaches compassion. Kindness refle...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Claude AI Down Today Reason: Why Anthropic's AI is not working today? What's the latest quota updateClaude AI Outage Reason: Claude AI experienced widespread disruptions today, with users on paid Pro and Max plans facing rapid quota exhaus...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Harassed by loan recovery agents? Know your legal rights and 6 steps to fight backBorrowers struggling with debt often face harassment from recovery agents through abusive calls, threats, public shaming, and unauthorised ...
- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- Dietary balance remains missing as India continues to gorge on cerealsMany Indians consume too many grains and not enough proteins, vegetables and fruits. This imbalance affects health, contributing to malnutr...
- Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
- Quote of the Day by Rome's greatest orator Cicero: 'To be ignorant of what occurred before you were born is to...'-The famous philosopher's timeless warning about history, wisdom and why people stop growing when they stop learningRoman philosopher Cicero warned that ignoring history leaves individuals perpetually immature, akin to children unable to grasp the present...
- Jaipur Anu Meena death case sparks outrage after video shows how brutally PWD engineer husband broke TV, beat & spat on her in front of their childJaipur Anu Meena death case: The alleged suicide of a Jaipur woman has sparked widespread outrage online after her family accused her husba...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
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