Searched for
CONSUMER BEHAVIOUR
India remains fastest-growing major economy; reforms key to sustaining momentum: HUL ChairmanIndia's economy is leading global growth, driven by a young population, robust digital infrastructure, and supportive policies. HUL Chairma...
Psychology says the loudest person in your office may be changing everyone's behavior without realizing itNoisy open-plan offices significantly impact employee behaviour, research reveals. Studies show perceived noise triggers negative emotions ...
Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...
Used-car market enters new era: Why more Indians are choosing used cars despite rising incomesIndia's used car market is booming, projected to hit $70 billion by FY31 as buyers increasingly choose pre-owned vehicles for value and sma...
IAMAI names JioStar Sports CEO Ishan Chatterjee to succeed Kiran Mani as DEC chiefIshan Chatterjee, CEO of JioStar Sports, now heads IAMAI's Digital Entertainment Committee, succeeding Kiran Mani. Chatterjee highlighted I...
India’s ethanol strategy: Automakers treading cautiously, consumers remain unconvinced and experts are waryWith the rollout of E85 fuel and policy changes to support mass flex-fuel deployment, the government is attempting something few large econ...
'I was in denial with the idea of quick commerce’: BigBasket founder Hari MenonBigBasket founder Hari Menon is stepping down as CEO after 15 years, reflecting on the company's evolution from scheduled deliveries to emb...
Healthcare startup Superliving raises $7 million led by LightspeedFounded by former Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, the startup is building an AI-powered preventive health and ...
'May affect your warranty': Ford India allegedly warns ethanol petrol can damage engines and reduce mileageFord India customer care has warned that using fuel with a higher ethanol blend, such as E20, may damage the engine or emission system and ...
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
Marketing platform JustAI raises $17 million led by Base10AI marketing platform JustAI has secured over $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak...
Subscriber losses push India's TV distribution industry towards consolidation as broadband, IPTV gain groundIndia's TV distribution is shifting towards broadband and digital entertainment, forcing cable and DTH operators to confront subscriber los...
Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema cultureWith the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...
WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
India’s next big challenge: From welfare delivery to human developmentThe National Family Health Survey 2023-24 reveals India's success in expanding welfare delivery and essential service access, reaching near...
Foreign influence increasing over India's fintech sector: GTRI on Meta's investment in CredThink tank GTRI said that the deal gives Meta a foothold in one of the country's richest repositories of consumer financial-behaviour data,...
Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...