Searched for
CONSUMER BEHAVIOUR
Tata Consumer crosses Rs 20,000 crore revenue mark in FY26, net profit up 20%Tata Consumer Products achieved a significant milestone, crossing ₹20,000 crore in revenue for FY26. The company reported a 15% revenue inc...
From chatbots to behavioural AI: Stanford study reveals emerging AI personality systemsAI is increasingly simulating stable human-like behaviour, often perceived as personality. Stanford HAI research shows these patterns arise...
Rippl launches a social recommendation platform to redefine trust-led discoveryIndian startup Rippl has launched a trust-first social commerce platform to combat the growing 'trust deficit' online. The platform enables...
From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
Higher airfares can price out people from flying: IATA Chief EconomistAirlines plan to increase ticket prices to offset rising fuel costs. This move might make flying unaffordable for some travelers. Jet fuel ...
Keenly watching India-US trade deal developments: Brown-Forman India MDBrown-Forman, the maker of Jack Daniel's, is closely monitoring the India-United States trade deal. Positive signs are emerging for the bil...
Packaging firms remain upbeat on FY27 growth despite raw material volatility amid West Asia crisisDespite these disruptions, companies like EPL Ltd, Uflex, and TCPL Packaging remain optimistic about FY27 growth, driven by strong domestic...
Reassure homes, not just economy: Why India’s growth feels weaker at household levelThe ripples of global disruptions are felt in the everyday lives of Indian families, shaping individual narratives beyond simple data point...
India's electric scooter boom: Mass market adoption spreads beyond metrosElectric scooter sales are expanding beyond big cities into smaller towns and rural India. This shift signals a mass-market phase for elect...
Indians can afford more food. Why are they still eating poorly?Indians are eating poorly despite earning more. Low-quality cereals fill plates, while proteins, vegetables, and fruits are lacking. This a...
In 1943, he was trying to solve a World War II crisis, but a failed experiment accidentally created one of the most famous toys ever madeSilly Putty invention: A wartime effort to develop synthetic rubber accidentally led to the invention of Silly Putty. Although the stretchy...
The great food delivery reset: How small restaurants are challenging commission-driven delivery modelsIndia's booming food delivery sector faces a growing challenge as independent restaurants question the sustainability of high commission fe...
India’s first choice for cars is going second-handIndia’s car market is shifting gears: why stretch for a new hatchback when a used SUV gets you further? A booming pre-owned market is redef...
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
The most effective savings products may be the ones that feel responsiveIndian households are changing how they save. Digital finance means people see their money grow more often. Banks are now offering monthly ...
Premiumisation, digital push, and India’s consumption story: Inside HUL’s growth blueprintHindustan Unilever Ltd remains optimistic about India's future growth. The company is focusing on increasing consumption, premium products,...
Separate AI wheat from the chaffCompanies are now understanding the real costs of AI. This is leading to smarter use and better cost management. Clients paying for AI help...
Beyond fast-moving CGs for quick-comThe quick commerce sector for consumer goods in India is on an impressive growth trajectory, but it grapples with daunting challenges. Comp...
India’s privacy laws may not be ready for in-home physical AIThe concerns gained urgency after controversy around startup Pronto’s in-home recording pilot sparked wider questions over how “physical AI...
Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...