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CONSUMER BEHAVIOR
Psychology says people who immediately remove price tags from new clothes may be psychologically transitioning from purchase to ownership- Psychology says people who nod while listening even when they disagree may be prioritizing conversational harmony
- Psychology says people who buy duplicates of products they love may have a stronger preference for certainty and continuity
- Psychology says people who walk through an entire store before choosing anything may be resisting impulsive decisionsNobody wants to make a purchase only to discover a better or more affordable option a few minutes later. Taking time to browse the store fi...14 Aug, 2026, 03.45 PM IST
- In 2017, California cattle ate an estimated 11.6 billion pounds of grass that could become wildfire fuel; researchers say grazing can reduce fire hazards in some rangelandsIn 2017, California's cattle devoured billions of pounds of vegetation, significantly aiding in wildfire intensity reduction. By efficientl...14 Aug, 2026, 03.00 PM IST
- One tonne of end-of-life mobile phones can hold traces of gold, silver, copper, platinum and palladium; researchers measured up to about 141 grams of gold aloneOld cell phones are often overlooked treasure troves, holding remarkable amounts of precious metals such as gold and silver. In fact, a met...14 Aug, 2026, 02.40 PM IST
- Psychology says people who touch products before buying them may process ownership differentlyIt would be a mistake to assume that this behavior automatically means someone is materialistic or impulsive. Some people touch products si...14 Aug, 2026, 12.20 PM IST
- Psychology says people who keep their wallet in exactly the same pocket may be relying on automatic behaviorKeeping a wallet in the same place every time may have less to do with a deliberate preference and more to do with the brain learning a fam...13 Aug, 2026, 08.40 PM IST
- Psychology says people who check their travel bag several times may be seeking reassurance through repetitionFor many travelers, doing a quick final check is simply a practical part of preparing for a trip. But when repeated checking becomes necess...13 Aug, 2026, 08.12 PM IST
- Russian Proverb of the Day: “There is a time for work, and an hour for… — Life lessons on work-life balance, productivity, discipline, time management, mental health, relaxation and why balance is the key to a happy lifeRussian Proverb of the Day highlights the meaning of “There is a time for work, and an hour for fun.” The saying reflects how balance betwe...13 Aug, 2026, 07.40 PM IST
- Psychology says people who have a small library at home aren't collecting books for display: What the behavior reveals?Psychology says people who have a small library at home aren't lacking knowledge or interest in reading. A compact book collection can refl...12 Aug, 2026, 11.29 PM IST
- Psychology says people who decorate their car's interior with soft toys, cushions, lights and others aren't showing off: What this behavior means?Psychology says people who decorate their car's interior with soft toys, cushions, lights and others aren't necessarily trying to attract a...12 Aug, 2026, 09.20 PM IST
- In 2011, scientists placed rats in transparent restrainers; their free companions learned to open the doors and even shared chocolate with themResearchers at the University of Chicago revealed a striking altruistic behavior in rats, who instinctively freed trapped companions withou...12 Aug, 2026, 07.40 PM IST
- GIFT Nifty signals muted start, D-Street braces for cautious openingIndian equity benchmarks concluded lower on Tuesday, August 11, with Nifty 50 falling below 24,500. Crude oil price rebound and F&O expiry ...12 Aug, 2026, 07.44 AM IST
- US stocks: US market ends down as Iran peace deal optimism fadesWall Street closed lower as investors grew pessimistic about Middle East stability. Amazon and Alphabet stocks dipped, impacting major indi...12 Aug, 2026, 01.38 AM IST
- Psychology says people who reach their relatives' house unannounced aren't necessarily being disrespectful: What this behavior reveals?Psychology says people who reach their relatives' house unannounced aren't always aware of personal boundaries. This behavior can come from...10 Aug, 2026, 08.46 PM IST
- Festive demand set to lift FMCG growth, but margins face pressureConsumer demand in India is expected to strengthen during the upcoming festive season. Companies face rising input costs and intense compet...10 Aug, 2026, 06.13 PM IST
- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and threadApparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...10 Aug, 2026, 01.02 PM IST
- Psychology explains why you crave junk food when you're stressed - and why it's so hard to resistEmotional stress disrupts brain reward systems, heightening the desire for sugary and fatty treats as individuals begin to associate these ...06 Aug, 2026, 09.56 AM IST
- In 2023, researchers in a West African nation tried to discover which pizza do lizards prefer and won an Ig Nobel Prize for its discoveryA curious study in Togo unveiled rainbow lizards choosing four-cheese pizza instead of their usual insect diet. Observations made near a so...05 Aug, 2026, 08.31 AM IST
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