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CONSUMER BEHAVIOR
Psychology says people who put their date of birth or year in their email address aren't trying to reveal too much: What this habit may actually mean?- Psychology says when you buy the ‘must-have’ product, you may be copying other shoppers without realizing it
- Psychology says $999 feels cheaper than $1,000 because the brain processes numbers using fast mental shortcuts
- Psychology says people who always circulate the gifts received aren't ungrateful: What this behavior may reveal?Psychology says people who always circulate the gifts received aren't always being rude or ungrateful. Studies suggest this habit can be li...21 Jul, 2026, 07.13 PM IST
- Psychology says people who hoard hotel toiletries aren't just collecting free things, they may not want to miss out on the pleasure of feeling specialResearch suggests that collecting these toiletries is usually less about saving money and more about how the brain processes rewards, posse...21 Jul, 2026, 04.48 PM IST
- Psychology says people who always want a different meal may be wired to seek noveltyPsychology says people who always want a different meal may be influenced by variety-seeking behavior, sensation seeking, openness to exper...18 Jul, 2026, 07.43 PM IST
- Psychology says people who always give expensive gifts aren’t trying to show off, they may just be being generousThe meaning of a gift often depends less on its price than on the thought, timing, and emotional significance behind it. An expensive prese...18 Jul, 2026, 01.24 PM IST
- Rs 80,000 monthly salary, Rs 1 crore home, 70% EMI: Bengaluru CA shares 3 rules Indians ignore when buying a houseRapid urbanization and rising property prices fuel a competitive homeownership race. Many families stretch budgets, ignoring long-term debt...17 Jul, 2026, 10.49 AM IST
- Psychology says people who use only free version of antivirus aren't careless: What this choice may reveal?Psychology says people who use only free version of antivirus aren't always ignoring online safety. Their choice can reflect how they evalu...17 Jul, 2026, 03.17 AM IST
- US Stock Market: Healthy loan growth and stable credit trends boost outlook for US bank stocksMajor Wall Street banks say the U.S. consumer remains resilient, with strong spending, rising loan balances and stable credit quality backe...16 Jul, 2026, 02.55 PM IST
- Psychology says people who always need company while eating aren't lonely, they may simply associate meals with connectionPsychology suggests that people who always like company while eating aren't dependent or lonely. For many people, food satisfies hunger. Sh...16 Jul, 2026, 02.09 PM IST
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...14 Jul, 2026, 06.39 PM IST
- Quote of the day by Millie Bobby Brown, 'There are positive things that come of social media as well as negative' offers life advice, psychology on how to use Facebook, Instagram, TikTok, X-Twitter, Pinterest, LinkedIn, Snapchat, Reddit for positive inspirations, emotional connections amidst trollingQuote of the day by Millie Bobby Brown offers a balanced and thoughtful perspective on one of the defining technologies of our time. Social...14 Jul, 2026, 06.21 PM IST
- Psychology says people who don't like to wear anything in hand, fingers, ears or neck aren't trying to reject fashion: What this behavior may reveal?Psychology says people who don't like to wear anything in hand, fingers, ears or neck aren't always rejecting fashion or social customs. Ma...14 Jul, 2026, 05.08 AM IST
- Digital content is driving demand for physical toys in India, says MattelRising screen time is surprisingly increasing toy purchases among Indian children. Digital content inspires children to recreate online wor...13 Jul, 2026, 01.58 PM IST
- Psychology says people who remodel their new or old cars into new advanced vehicles aren't simply chasing trends: What this behavior may reveal?Psychology says people who remodel their new or old cars into new advanced vehicles aren't simply trying to make their vehicles look differ...11 Jul, 2026, 04.03 AM IST
- Psychology says people who use a phone for years and don't change it till it dies out aren't afraid of missing out: What this behavior may reveal?Psychology says people who use a phone for years and don't change it easily aren't always resisting change. Psychology suggests this habit ...09 Jul, 2026, 03.23 AM IST
- Psychology says shoppers who drink coffee before heading into a store may spend more than they planned; Biswas et al.’ s 2022 experiments found caffeinated shoppers bought more items and spent moreA recent study reveals that caffeine consumption before shopping leads to more purchases. Shoppers consuming caffeinated beverages bought m...07 Jul, 2026, 05.22 PM IST
- Psychology explains how colors influence your emotions, mood, and buying decisionsColor psychology subtly influences human emotions and decision-making processes. Businesses and designers leverage these effects to create ...07 Jul, 2026, 12.58 PM IST
- Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...06 Jul, 2026, 03.54 AM IST
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