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CONSUMER BEHAVIOR PSYCHOLOGY
Psychology says people who own only one pair of socks aren't necessarily disorganized, they may simply have different prioritiesThe psychology discussed here applies to people who intentionally keep a very small wardrobe while maintaining healthy hygiene practices. B...- Psychology says people who use a phone for years and don't change it till it dies out aren't afraid of missing out: What this behavior may reveal?Psychology says people who use a phone for years and don't change it easily aren't always resisting change. Psychology suggests this habit ...
- Psychology says grocery shopping while hungry can affect more than the snack aisle; a 2015 study found hunger increased the acquisition of nonfood items, tooHunger prompts people to acquire more items, not just food. Studies show hungry individuals desire more nonfood objects like binder clips. ...
- Psychology says people may be willing to pay more when they can use a credit card; a real-auction experiment found higher bids under card payment than cashResearch shows credit cards increase spending compared to cash payments. This occurs because credit cards reduce the perceived pain of payi...
- Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
- Psychology of self-reward says bringing reusable bags to the grocery store doesn't guarantee a purely virtuous cart; research found shoppers also added more indulgent foodsBringing reusable shopping bags can subtly encourage more indulgent purchases. Research indicates shoppers buy more snacks and sweets when ...
- Psychology says shoppers who drink coffee before heading into a store may spend more than they planned; Biswas et al.’ s 2022 experiments found caffeinated shoppers bought more items and spent moreA recent study reveals that caffeine consumption before shopping leads to more purchases. Shoppers consuming caffeinated beverages bought m...
- Psychology explains how colors influence your emotions, mood, and buying decisionsColor psychology subtly influences human emotions and decision-making processes. Businesses and designers leverage these effects to create ...
- Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...
- Psychology says people who carefully open a gift and keep the wrapper for future use aren't always just trying to save money: What this habit may reveal?Psychology says people who carefully open a gift and keep the wrapper for future use aren't simply trying to save paper. Psychology links t...
- Quote of the Day by Marcus Aurelius: ‘When you wake up in the morning, tell yourself: the people I deal with today will be meddling, ungrateful, arrogant…’ - How to stop other people's behaviour from ruining your dayQuote of the Day by Marcus Aurelius offers a timeless approach to navigating daily frustrations. His philosophy, detailed in 'Meditations,'...
- Psychology says people who have turned to solar energy-powered products aren't driven only by saving money: What psychology explains about this behaviourPsychology says people who have turned to solar energy-powered products aren't making decisions based only on lower electricity bills. Psyc...
- Quote of the Day by American psychologist John B. Watson: “The universe will change if you bring up your children, not in the… — Inspiring lessons on child development, parenting, learning, discipline and why structured upbringing shapes responsible individuals by the founder of behaviorism known for his deep insights into human behavior and conditioningQuote of the Day by John B. Watson: John B. Watson’s quote, “The universe will change if you bring up your children, not in the freedom of ...
- Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...
- Psychology says people who take extra care for their bikes or cars aren't showing off: What this behavior really meansPsychology says people who take extra care for their bikes or cars aren't always materialistic. Many people maintain their vehicles because...
- These 5 Charlie Munger psychology lessons show why mindset matters more than intelligence, talent, or luck — lessons from Warren Buffett’s most trusted partnerThe Charlie Munger psychology lessons continue to inspire people seeking smarter decisions and lasting success. Rather than relying on inte...
- Quote of the Day by American psychologist John B. Watson: 'There are for us no instincts...'- Life lessons on habit formation, human potential, personal growth by the Behaviorism pioneerPioneering psychologist John B. Watson asserted that human behavior is largely learned, not innate. His foundational work in behaviorism ch...
- Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....
- Psychology says women who are ready to bargain heavily at any shop aren't frugal or afraid to negotiate: What behavioral research explainsPsychology says women who are ready to bargain heavily at any shop aren't simply trying to save money. Research in psychology and behaviora...
- Psychology says people who keep adding items to cart to buy during a sale aren't impulsive buyers: What this shopping behavior means?Psychology says people who keep adding items to cart to buy during a sale aren't always ready to complete a purchase. Many shoppers use the...
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