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CONSUMER BEHAVIOR FASHION
Urban India spends 1. 6x more on weekends than weekdays: Study- Psychology says people who eat with their hands don't lack table manners, they may be preserving a deeper connection to food, memory and their roots
- Psychology says women who return clothes often after ordering online aren't indecisive or always making impulsive decisions: What this shopping habit really means?
- Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...15 Jun, 2026, 05.14 PM IST
- A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...10 Jun, 2026, 02.43 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- Chinese proverb of the day: 'Hang a sheep’s head to sell...' Life lessons on deception, false advertising, hypocrisy and why one should not easily believe promises or pleasant appearancesChinese proverb of the day explains the meaning of the idiom “Hang a sheep’s head to sell dog meat.” The story explores deception, false ad...15 May, 2026, 12.31 PM IST
- Clean Closet, Clear Mind: How Donating Unused Clothes Can Make Getting Dressed FasterA cluttered closet can lead to decision fatigue and mental stress, impacting daily routines. Research indicates that decluttering unwanted ...20 Apr, 2026, 12.20 PM IST
- Quote of the day by Coco Chanel: ‘Fashion is not something that exists only in dresses. Fashion is in the sky, in the street, in ideas and the way we live.’Coco Chanel revolutionized fashion, moving beyond just clothes. She believed style was in everyday life, from the sky to street ideas. Her ...14 Apr, 2026, 03.02 PM IST
- Foreign fashion labels fade, functional clothing the fadIndian fashion retail sees a split. Uniqlo and Nike are booming, driven by quality and function. Other brands like Marks & Spencer and Adid...15 Jan, 2026, 05.30 AM IST
- How Furrl Is Building a Fashion First Growth Engine With AI-Powered DiscoveryAI is fundamentally changing how fashion is discovered online. In a conversation with Esha Tiwary, CEO of Furrl, the focus shifts to why di...21 Dec, 2025, 10.05 PM IST
- Is the UK headed for another recession? Retailers suffer worst sales slump since COVID-19 pandemic fueling fears of worklessness crisisUK is currently headed towards a major dent in its national economy, according to latest reports. Current sales levels are slumping to wors...03 Dec, 2024, 10.50 PM IST
- Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spendIndia’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...21 Oct, 2024, 11.38 AM IST
- Fashion, grocery, general merchandise to capture 2/3rd of e-commerce by 2027: Falguni NayarNayar said that in today's phygital (physical plus digital) world- understanding consumer patterns, behaviours and preferences is paramount...18 Mar, 2024, 09.06 PM IST
- The New Normal: How Indian consumers have changed post-pandemicThe COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...23 Jul, 2023, 12.00 AM IST
- Affordable indulgences prevail as inflation bites the average IndianThe shift towards affordable indulgences can be seen in various sectors. For example, during a slowdown, consumers gravitate towards afford...17 Jun, 2023, 11.01 PM IST
- Myntra’s Ex-COO Ganesh Subramanian sets up data-driven technology firm to track fashion trendsStylumia, which was incorporated this month, will help companies prepare the next season’s collection based on evaluation of consumer behav...17 Dec, 2015, 12.19 PM IST
- abof.com focuses on personalized shopable contentAbof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...30 Oct, 2015, 03.10 PM IST
- Fashion from Seoul and Tokyo would permeate across the world: Dan Cotton"A quarter of WGSN's business is in Asia Pacific of which India accounts for about 9 percent and along with China represent the growth coun...03 Sep, 2014, 01.44 PM IST
- Pantaloons joins India's largest multi-partner loyalty program PaybackPantaloons, one of the largest fashion retailers in India today, joined Payback as its key partner in the fashion retail category.18 Jun, 2012, 02.08 PM IST
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