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CONSUMER BEHAVIOR AND AI
AI is changing online ads, and brands have a new fight on their hands: ReportAs consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...- US states sue AI giant OpenAI, saying its popular chatbot is hurting children and deceiving adultsEight US states have initiated lawsuits against OpenAI, alleging violations of consumer protection laws on various grounds. The accusations...
- US FTC subpoenas OpenAI and Anthropic over consumer harms, Axios reportsThe US Federal Trade Commission has initiated an investigation into leading AI firms, amid rising safety concerns and allegations of mislea...
- India, “a dynamic market growing rapidly”, is a long-term commitment for AdyenIndian businesses are going global, and international players are turning towards India. Adyen, with its global platform and local expertis...
- Trump’s AI liability push opens blame game for models gone rogueHolding AI developers financially responsible for the safety of their products has won support from Treasury Secretary Scott Bessent and fo...
- From growing demand for AI to premium upgrades, Amazon India reveals what customers want ahead of Amazon Great Indian Festival 2026As the Amazon Great Indian Festival 2026 approaches, technology shoppers are becoming more research-led, weighing AI capabilities, performa...
- India's quick commerce market poised for seven-fold growth to USD 90 billion by FY31: ReportIndia's quick commerce market is projected to grow significantly, reaching USD 90 billion by FY2031. This growth is driven by increased pen...
- Quant Mutual Fund says investors should stay agile in portfolio allocation amid market shiftsThe fund house noted that the geopolitical crisis in the Middle East had entered its eighth month and resulted in severe disruptions to glo...
- Where Does China Fit in Your Company’s Innovation Strategy?For decades, multinationals treated China primarily as either a vast growth market or a rising competitive threat. But as growth slows, com...
- Lessons from Chinese AI Firms on Owning Customers’ HabitsAs U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pu...
- Inside McDonald's push to have AI price your Big MacMcDonald's has implemented artificial intelligence to optimize pricing strategies across its restaurants and franchises. This pricing model...
- Ruchir Sharma’s India scorecard: How it fares on his 10-rule benchmarkRuchir Sharma says India remains a middling investment story rather than a clear outperformer, with strengths in demographics, inflation an...
- OpenAI works to understand full scope of agent activity as user data leak emergesOpenAI's ongoing battle also reflects a yawning gap between the strength of the models the company is testing and its capacity to oversee o...
- Ex-Google safety chief warns AI could harm children more than social media didThe founder of the trust and safety team at Alphabet's Google this week called for a slowdown in AI development, warning that the tech indu...
- In 1993, a few bison were introduced to America's dying grasslands. Now, thousands of those beasts, once hunted to near extinction, are helping bring the prairie ecosystem back to lifeOklahoma's Tallgrass Prairie Preserve is restoring bison populations and their habitat. Bison grazing and wallowing create favorable condit...
- Fed raises rates despite Trump pressure, signals another hike likely in 2026In a bid to tackle ongoing inflation, the US Federal Reserve has raised interest rates by twenty-five basis points. Policymakers are predic...
- Psychology says people who saw the ChatGPT ’80s trend everywhere but still decided to opt out of it aren’t boringA trend often feels exciting at first because it is new and relatively uncommon. But when countless versions of the same aesthetic begin ap...
- Meet Henry Xie, the 17-year-old Portland student who found a way to make smaller AI models more empathetic using ChatGPT and Gemini without massive computing powerHenry Xie, a 17-year-old Portland student developed a way to transfer empathy from large AI models to smaller models for his Regeneron Scie...
- Paytm bets on workplace AI agents in pivot beyond paymentsIn an exciting new venture, Paytm is venturing beyond its established digital payments realm to launch Pi, an innovative service offering a...
- Trust levels for generative AI drops below 40%, yet consumers rely on AI product advice: McKinseyConsumers are increasingly using generative AI and digital platforms to research products despite low trust in their recommendations, with ...
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