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CONSUMER BEHAVIOR INDIA
India's VC ecosystem shifts to monetization-led growth in 2026, backed by AI, Q-commerce infra and domestic tailwinds: BainIndia's venture capital and growth ecosystem is entering a monetization-led phase in 2026, with investors prioritizing capital efficiency, ...- How global scammers use US tech to fleece peopleIndian scammer Safeer Koorimannil reveals how AI from American tech giants fuels global fraud rings in Myanmar. Trafficked to a scam center...
- Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Psychology says people who eat with their hands don't lack table manners, they may be preserving a deeper connection to food, memory and their rootsPsychology suggests that everyday habits often hold deeper meaning than they appear to. Eating with your hands is rarely about rejecting mo...
- Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
- Meta’s Chris Cox sought Kunal Shah’s WhatsApp advice - then made him leaderMeta Chief Product Officer Chris Cox reached out to Shah directly in the spring, seeking advice on picking the future leader of WhatsApp. C...
- Intellectual curiosity & infectious optimism: Industry cheers Kunal Shah's new role as WhatsApp HeadIndia Inc. is celebrating Kunal Shah's appointment as WhatsApp head, hailing it as a milestone for Indian startup leadership. Industry lead...
- Who is Kunal Shah? From selling FreeCharge for ₹2,800 crore to building CRED and now leading WhatsAppKunal Shah, the brainchild behind CRED, is set to lead WhatsApp globally following Meta's substantial $900 investment. Known for scaling CR...
- Family bankruptcy meant Kunal Shah could not afford BTech, studied philosophy and did data entry operator jobs. Cred founder is WhatsApp's new global bossKunal Shah’s journey to becoming Meta’s new global head of WhatsApp is far from the typical startup success story. After his family went ba...
- The Next Frontier: LG's future is not just the TV and fridge in your homeLG Electronics is accelerating its transformation: LG Electronics is transforming from a home appliance maker to a technology powerhouse. T...
- India's telecom ARPU to grow 7% CAGR through FY29; narrowing tariff gap with global markets: ReportIndia's telecom sector is set for a multi-year growth phase. Average Revenue Per User (ARPU) is projected to grow at 7% annually from FY26 ...
- Forget scrolling, DoorDash's new AI chatbot lets you order dinner like you're chatting with a friendDoorDash on June 11th launched a new AI-powered chatbot that lets users order food, groceries, and restaurant reservations using simple pro...
- Buddhist proverb of the day: 'Holding onto anger is like drinking poison and expecting the other person to die...' A powerful lesson on how inner peace often starts after releasing old grudgesThe Buddhist proverb of the day, “Holding onto anger is like drinking poison and expecting the other person to die,” highlights the harm th...
- A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...
- Keenly watching India-US trade deal developments: Brown-Forman India MDBrown-Forman, the maker of Jack Daniel's, is closely monitoring the India-United States trade deal. Positive signs are emerging for the bil...
- AI isn’t just for large enterprises: Xebia's Anand Sahay on why MSMEs could be AI’s biggest winnersAs India accelerates its sovereign AI ambitions, the focus is shifting from infrastructure to outcomes, how businesses can harness AI to im...
- Reassure homes, not just economy: Why India’s growth feels weaker at household levelThe ripples of global disruptions are felt in the everyday lives of Indian families, shaping individual narratives beyond simple data point...
- The rupee warning: Six actions for business leadersThe Indian rupee is dipping to historic lows, approaching the 100-dollar threshold. Driven by market sentiment and a perilous cycle of fore...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
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