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COMICS AND FOOD MARKETING
Paramount debt to hit $79 billion after Warner Bros deal, no plan to sell cable assetsThe Warner Bros-Paramount Skydance merger will create a combined entity that would have a net debt of about $79 billion, Paramount said on ...- Comics shaped healthy marketing, but failed with Scott AdamsComics have influenced food marketing for more than a century, often promoting products positioned as healthy or suitable for families. As ...
- India cautions SCO against misuse of export measuresIndia cautioned against weaponizing export measures at the SCO trade ministers' meeting, emphasizing the need for fair trade practices and ...
- SoftBank sheds Paytm stake; NFT investors decry Rario shutdownSVF Holdings (Cayman) Ltd, a SoftBank entity, sold 12.7 million equity shares of Paytm between December 19, 2023 and January 24, according ...
- CosMc’s, McDonald’s first secret chain all set to openMcDonald’s first secret chain called CosMc’s is all set to open in Illinois. Their main focus will be cold beverages such as boba teas and ...
- The power of marketing: Can 'Barbie' box-office domination pave the way for food brand films?IP (Intellectual Property) films like 'Barbie' have a huge chance to strike gold at the box-office as they come with consumer pre-awareness...
- The 'Sausage Wars' between EU and Britain prove Brexit was always on the menuIn reality, Britain aligned with EU sausage standards — until Brexit.
- Subscription box cos sending surprise boxes sprout up across IndiaGeekCrate is a company that ships out a very special dazzling box to geeks in India who love comics, television, movies, gaming and anime.
- Traveller’s diary: Attend Abu Dhabi's Food Festival, Comic Con in New DelhiDelhi Comic Con Cosplay Contest will take place in NSIC Ground Okhla, Delhi.
- Startup Drunken Monkey offers customers a wide range of smoothiesThe startup has created 170 varieties of smoothies, made from locally-sourced, natural ingredients, without preservatives.
- From Kumbhalgarh to Hornbill, add these festivals to your bucket listSet against the backdrop of the magnificent Kumbhalgarh Fort, this 3-day festival features Rajasthan's folk performances along with an art...
- Meet the rising stars of the Indian comedy sceneWhile a stand-up comedian can make a living by doing four or five shows a month at prominent venues in Mumbai or Delhi, they also have to f...
- Who gets the dog? MetLife to ponder snoopy’s fateBreaking up could be trickier, still, when one of the world’s most beloved dogs is involved.
- Warner Bros, Turner ink licensing pact for South AsiaWarner Bros Consumer Products today appointed Cartoon Network Enterprises its consumer product licensing representative in India, Banglades...
- List of apps to take care of all your needsA new reports indicates that smart-phone subscription in India has increased. Here are some apps that the tech-savvy are using everyday.
- Uber teams up with BookMyShow for free rides to IPL matches"This partnership opens up a whole new market segment for Uber. The idea is to make it extremely convenient for users to buy tickets and th...
- Indian FMCG companies tie up with Hollywood to co-brand productsIndia FMCG cos and American film studios have found value in each other’s consumer base, leading to movie mania on the retail shelf.
- Indians saving less, consuming more todaySaving for a rainy day is an American prerogative. However, they have too many rainy days to really save anything.
- US entertainment & media major King Features setting up India shopCo in talks with Frito-Lay, Titan, Bombay Dyeing, Lilliput & Lifestyle for licensing deals in food & beverages, kids apparel & footwear, st...
- Cos may mint money once kids invite brands into their worldKids are a big target market. Change the rules of the game-from manipulation to active participation in their world.
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