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COMIC STRIPS AND BRANDING
LEGO Ideas Peanuts: Snoopy’s Doghouse announced; preorders open, price details for US, Canada, UK and AustraliaLego Ideas Peanuts Snoopy Doghouse: LEGO has revealed its 21368 Peanuts Snoopy's Doghouse set after months of speculation. This 964-piece L...- Comics shaped healthy marketing, but failed with Scott AdamsComics have influenced food marketing for more than a century, often promoting products positioned as healthy or suitable for families. As ...
- AI pendants back in vogue at tech show after early setbackPendants and brooches packed with artificial intelligence abounded at the Consumer Electronics show, using cameras and microphones to watch...
- 'Indians take Dolo 650 like it's Cadbury Gems': Dr Pal's take on India’s one-pill-for-all habit goes viral, netizens say 'Disprin too'"Dr. Pal, a gastroenterologist and comedian, sparked a viral conversation with a tweet about Indians' frequent Dolo 650 use. His observation...
- Elon Musk’s fatphobic X post triggers outrage; netizens quip, 'You have no excuse’Elon Musk's recent tweet featuring a satirical meme has sparked widespread debate on X due to allegations of fatphobia. While some found th...
- Snoopy fan account endorses Donald Trump, faces swift and fierce backlash from the entire communityA Snoopy fan account sparked outrage after endorsing Donald Trump, resulting in backlash from the Snoopy community. The post, which include...
- What's new with watchOS 10? Apple Watch gets redesigned apps, new Smart Stack and watch facesFor those who love to hike, the new watchOs comes with Compass Waypoints and Maps capabilities as well.
- How desi cartoon characters are being used to drive brand messagingAccording to Dream Theatre, one of India’s largest licensing companies, India booked $1.86 billion worth of licensing revenues in 2019; of ...
- 'Cops' creator John Langley passes away during road race in MexicoLangley died in Baja of an apparent heart attack during the Coast to Coast Ensenada-San Felipe 250 off-road race.
- Subscription box cos sending surprise boxes sprout up across IndiaGeekCrate is a company that ships out a very special dazzling box to geeks in India who love comics, television, movies, gaming and anime.
- Young companies bet on humour to break the media clutterHumour is increasingly finding its way into younger companies which want to stand out.
- Who gets the dog? MetLife to ponder snoopy’s fateBreaking up could be trickier, still, when one of the world’s most beloved dogs is involved.
- Dubai International Comedy Festival: A 10-day marathon of gigs & stand-up comic acts by global comic starsAccording to humorists what resonates most with audiences — whether in Dubai, India or elsewhere — are home truths, observations and experi...
- Retail baron Kishore Biyani plans to take tales from Amar Chitra Katha to digital spaceKishore Biyani, wants to be a storyteller now-he plans to take Amar Chitra Katha comics to digital space as animations, e-books.
- Indian FMCG companies tie up with Hollywood to co-brand productsIndia FMCG cos and American film studios have found value in each other’s consumer base, leading to movie mania on the retail shelf.
- Iconix Brand to buy owner of Peanuts comic stripE.W. Scripps Co said on Tuesday it will sell the unit that owns the licensing rights to Snoopy, Charlie Brown and the rest of the Peanuts g...
- Toon marketing gives products animated lookAnimated characters are making a spirited return to the marketing world, but in a break from the earlier practice of saddling them with the...
- Hardcastle Restaurants to launch Disney Baby and Disney Jeans in IndiaPartner of McDonald's India, Hardcastle Restaurants, is signing a JV with the promoters of Mumbai-based Prakash Cotton Mills to launch Glob...
- Cos may mint money once kids invite brands into their worldKids are a big target market. Change the rules of the game-from manipulation to active participation in their world.
- Lenovo, TataSky, Cornetto, Happydent turn to viral adsWebchutney, Media2win and Virtual Marketing are shifting focus to create online ad campaigns around animated viral videos. Advertisers go g...
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