How India’s tech majors are fixing AI code review bottlenecksFrom Swiggy's 100,000 reviewed pull requests to Freshworks' AI playground for non-technical staff, executives at the invite-only meetup, Th...
09 Feb, 2026, 01.56 PM IST
Is AI sparking a cognitive revolution that will lead to mediocrity and conformity?What happens to the writer who no longer struggles with the perfect phrase, or the designer who no longer sketches dozens of variations bef...
03 Jun, 2025, 01.03 PM IST
Linear TV drives higher ad attentiveness than digital platforms: StudyA neuro-analytical study commissioned by ZEE Entertainment reveals that Linear TV significantly outperforms user-generated content and soci...
05 May, 2025, 01.38 PM IST
Time to be cautious: Unveiling dark patterns and impact on customersDark patterns trick consumers into unwanted purchases or subscriptions. These tactics include disguised ads and hidden costs. Consumers mus...
07 Dec, 2024, 10.59 AM IST
An early childhood education model that ensures the best possible startCompetitive federalism should extend beyond economic metrics to include early childhood education (ECE). Studies show ECE boosts cognitive ...
20 Sep, 2024, 11.32 PM IST
The crucial role of GMAT in MBA admissions and why you shouldn't skip itThe GMAT is not just another standardized test; it's a powerful tool designed to evaluate your cognitive abilities. It assesses your aptitu...
04 Sep, 2023, 12.31 PM IST
Recruitment of Agniveers: Only going online, no change in exam syllabus, says top Army officialThe Army had recently announced a change in the Agniveer recruitment process and candidates wanting to join the force will now have to firs...
23 Feb, 2023, 05.20 PM IST
Change in Agniveer recruitment process: Aspirants to face e-exam firstThe first online CEE is slated to be held in April at nearly 200 locations across the country and for it all preparations have been finalis...
05 Feb, 2023, 11.21 AM IST
Over-exercising can prevent you from losing weight. Here is the correct way to achieve your goalTo achieve the New Year's resolutions to lose weight or eat healthier, many individuals start strenuous exercise programmes that incorporat...
07 Jan, 2022, 10.47 AM IST
Is bad indoor air dulling your brain?A new study shows that poor indoor air quality is associated with subtle impairments in a number of cognitive functions, including our abil...
17 Nov, 2021, 05.06 PM IST
As offices reopen, there's an important question to ask: Is bad indoor air dulling your brain?You don’t have to be a ventilation expert to determine if the precautions your employer is taking are adequate to keep you safe.
28 Sep, 2021, 05.47 PM IST
Food regulator slaps notice on McDonald's for disparaging 'ghiya-tori' adMcDonald's had over the last weekend carried advertisements in newspapers seeking to get traffic at its outlets by allegedly disparaging ho...
22 Nov, 2019, 09.18 PM IST
How neuroscience can help global companies bridge the gap with Indian customersAs of now, the complete neuroscience toolkit includes an EEG to measure electrical brain activity and core biometric indicators such as hea...
25 Mar, 2017, 12.10 AM IST
SP Jain School to set up neuro-marketing centre at Singapore CampusThis will aim to provide researchers with modern scientific tools and practical know-how to better understand consumers’ emotional response.
15 Apr, 2016, 02.05 AM IST
Three ways Steve Jobs made meetings insanely productiveAmerican businesses lose an estimated $37 billion a year due to meeting mistakes. Steve Jobs made sure Apple wasn't one of those companies.
29 Aug, 2015, 11.11 AM IST
CAT biased in favour of engineers? Stagnant B-schools need reformsTake a glance at the CAT or any B-school entrance test. There is serious confusion on what they are selecting the candidates for.
07 Oct, 2011, 12.14 PM IST
- Sachin’s out, yet viewers must suffer a drink
Now that cricket has caused such anguish among millions of Indian fans, and painful post-mortems are underway regarding the Indian team’s m...
17 Apr, 2007, 02.23 AM IST