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COCA COLA LIQUOR
Varun Beverages in talks with partner PepsiCo for its foray into hard drinksPepsiCo’s largest bottling partner globally outside the US, Varun Beverages Ltd (VBL), has started discussions with the beverages maker to ...- Straight 'A's from C-suite for India: Global consumer cos give full marks to India sales showing for Oct-Dec and FY24Global chief executives of multinationals like Coca-Cola and Harley-Davidson have singled out India as a major growth market while other re...
- Why Coca-Cola is looking for fizz in a different bottleIntroducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, p...
- Coca-Cola India forays into the alcohol segment"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a ...
- From Apple to Crocs, India is driving numbers for large consumer MNCsCEOs of global consumer-facing companies like Apple, Coca-Cola, Unilever, Mondelez, Yum! Brands, Mastercard, Pernod Ricard, Crocs, Skechers...
- Coca-Cola, Pernod Ricard among top 5 TV advertisers for ICC World Cup 2022In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellul...
- ‘Pushpa’ skyrockets Allu Arjun’s brand value pan IndiaMany in the marketing world consider the Telugu superstar as the next big celebrity endorser, and are making a beeline to sign him as their...
- Non-alcoholic beverage firm Svami to enter energy drinks and mass-priced drinks segmentsThe company said since last year, retail sales have quadrupled while online sales expanded 20 times, albeit over a small base.
- Will increase investments in recycling in collaboration with industry, governments: Tetra PakTetra Pak, which works with Amul, Nestle and Coca-Cola among various other consumer goods companies within foods and beverages, said in the...
- How beer has swung from super-strong to zilch - in alcohol contentOne reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.
- Multiple changes in plastic use norms confuse industries in MaharashtraThe Maharashtra government said in March that companies selling water and beverages in PET bottles with less than 500 ml capacity would be ...
- FMCG brass on alcobev high tableBeam Inc, which has faced allegations of violating anti-bribery laws in the local unit, may announce a new CEO coming in most likely from a...
- Manjushree Technopack - a potential multi-baggerBangalore based packaging company Manjushree Technopack has been consistently delivering earnings growth of over 40% over the last five yea...
- Brands like Adidas, Coca Cola, Boost, ITC rejoice as Sachin Tendulkar notches up 100th international centuryCoca-Cola has for the first time in India put a celebrity on its cans and has already released nine cans chronicling Sachin's best centurie...
- UP Assembly Election 2012: Income-Tax raids on Mayawati's close aide Ponty ChadhaThe I-T Department raided the residence and offices of Gurpreet Singh Chadha, who is believed to be close to UP chief minister Mayawati.
- McDowell's No.1 Platinum advertisement featuring MS Dhoni takes a dig at Royal StagHas ace spinner Harbhajan Singh made it large with Royal Stag? United Spirits has got his captain MS Dhoni to say what matters is being dif...
- Coke ropes in Sachin Tendulkar, strikes 3 year deal for nearly Rs 20 crorePepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors which included Ganguly, Dravid & Shah Rukh Khan.
- Cola wars may pit Tendulkar against DhoniCoca-Cola is in talks to rope in Tendulkar for a deal ahead of the upcoming ICC World Cup.
- Raja Mukerji to head InBev’s JV in IndiaRavi Jaipuria’s RJ Corp and beer giant InBev combine has roped in Raja Mukerji to spearhead its joint venture operations in India.
- Clean & Clear: Surrogate ads may face blackoutThe health ministry and the information and broadcasting ministry will review all such advertisements later this month.
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