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COCA COLA CRICKET
ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...- India contributes to Coca-Cola's global volume growth in Jan-MarCoca-Cola Company achieved 3 percent unit case volume growth in the first quarter of 2026. India played a significant role in this expansio...
- Coca-Cola extends partnership with ICC till 2031Coca-Cola has confirmed an eight-year extension of its partnership with the ICC, making it the longest-standing brand linked to cricket. Th...
- Coca-Cola India's spending on brands to be highest in H2Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Men's Cricket Worl...
- Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...
- Coca-Cola to be official beverage partner for upcoming ICC World CupCoca-Cola will use its global reach to connect with fans around the world and inculcate true sportsmanship through a series of online and o...
- We’re watching cricket-related developments: Coca-ColaEarly last year, the beverage maker had announced a five-year global partnership with international cricket body ICC estimated at over Rs 3...
- Coca-Cola takes lead in advertising by signing deals for IPL & World cupCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup
- ICC ropes in Coca-Cola as official sponsorICC has signed similar partnerships with alcobev brands,Royal Stag and Bira 91.
- Coca-Cola announces 5-year sponsorship partnership with ICCCoca-Cola president T. Krishnakumar said: “We want to be relevant globally with our portfolio of brands. Our strategic partnership with ICC...
- T Krishnakumar has a new formula for Coke India: Keep it simple, don’t complicateWith Coca-Cola for the past 13 years, he’s previously worked with Asian Paints, Murugappa group’s electronics and confectionery brands.
- Coca-Cola selling beverages outside World T20 match venues to take on rival PepsiIn an ambush marketing bid, Coca-Cola is selling its beverages outside most stadiums where the ICC T20 World Cup matches are currently bein...
- Coca-cola India signs Sourav Ganguly for 3-years as social ambassadorBeverage maker Coca-Cola India has roped in cricketer-turned-commentator Sourav Ganguly as its social ambassador for a three-year deal endi...
- Pepsico, Coca-Cola battle it out outside IPL stadiumsA part of the cola war is being waged outside stadiums holding IPL matches where Coca-Cola and PepsiCo are aggressively selling their drink...
- Coca-Cola takes on Pepsi by wooing IPL fans outside stadium venues at Rs 10-15 per bottleCoca-Cola has put up several kiosks right outside Delhi and Chennai stadiums to sell the newly launched 400-ml Coke bottles for just Rs 10.
- Coca-Cola brings back Salman Khan to endorse Thums UpBeverage maker Coca-Cola has brought back actor Salman Khan to endorse its Thums Up cola brand, in a deal estimated at Rs 18 crore for two ...
- IPL IV: Coca Cola replaces PepsiCo as sponsor of two teamsCoca Cola has replaced rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20 league.
- Delhi Daredevils Sports Bar shuns Coke, to serve PepsiCo beveragesThe GMR group's joint venture with RJ Corp's Devyani International to run a sports bar chain in the name of its Indian Premier League team ...
- Coca Cola signs Gautam Gambhir as brand ambassadorSoft drink major Coca Cola has roped in Gautam Gambhir as brand ambassador for Coke and the cricketer will be featuring in the company's ne...
- Coca-Cola objects to commentators endorsing Pepsi on airCoke had signed up as official beverage sponsor, but it was PepsiCo that had stolen the limelight.
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