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CO BRANDING PACT
Hardik Pandya teams up with FanCode Shop to launch his brandHardik Pandya launched a performance wear line through a revenue-sharing deal with FanCode-owned FanCode Shop, priced from ₹999 to ₹2,299. ...
PepsiCo to replace Coca-Cola at subway's US locationsCoca-Cola brands like Sprite, Fanta and Diet Coke will begin to disappear from the sandwich chain beginning in January 2025, and will take ...
JettWings Airways signs pact with Serbian Government School Aviation Academy for cadet pilot programJettWings Airways, a new Indian airline, has signed an exclusive agreement with the Aviation Academy in Belgrade, Serbia for its Cadet Pilo...
Jio, Airtel take co-branding route to attract more usersThe Airtel-PepsiCo gameplan is to leverage the sharp surge in mobile broadband consumption and snacking volumes to boost revenues.
PepsiCo-Airtel set to revive co-branding pactIndia’s second-largest telco and the maker of Pepsi cola and Lay’s snacks amongst others are reviving their older co-branding initiative to...
PepsiCo India, Airtel ink co-branding pact; prepaid users to get free 4G data on Pepsi snack buysUnder the Pepsi-Airtel pact that goes live September 1, India’s second-largest telco will get its branding splashed on packs of Lay’s, Kurk...
Rolls-Royce, GRSE ink pact to assemble naval engines in IndiaMTU and GRSE have a long-standing relationship spanning over three decades which started with the assembly of MTU Series 538 and 396 engine...
Lupin to market Novartis' inhaler under Loftair brand nameAccording to IMS sales data, Lupin is ranked second with 12.4 per cent market share of the overall anti-asthma segment within the Indian ph...
Pokarna partners Dutch firm to tap Benelux marketGranite and engineered stone exporter Pokarna has inked a pact with Dekker Zevenhuizen to broaden its consumer base in the Benelux market.
ICAI signs MoU with global accounting bodyThe Memorandum of Understanding (MoU will open new avenues for students and members of both the Institutes, a official statement said today.
- Electric locomotive with `Amul' branding inaugurated
Western Railway's Vadodara Division had entered into an agreement with Gujarat Co-operative Milk Marketing Federation for branding of elect...
Strides Arcolab inks pact with Eli Lilly for cancer drugsAgila Specialties will manufacture the cancer medicines, and Lilly will register and market them in geographies across the emerging markets...
- Strides Arcolab inks pact with Gilead Sciences to promote HIV drug
Strides has inked a pact with Gilead Sciences Inc to sell low-cost generic versions of latter's HIV medicine 'emtricitabine' in developing ...
- Emami turns to 'Dum Maro Dum' to promote talcum powder brand
Emami has entered into a co-branding pact with Fox Star Studios to promote its talcum powder brand 'Navratna Cool' .
- Daiichi-Ranbaxy synergy plan delayed, announcement by Mar
Ranbaxy Laboratories and its Japanese parent Daiichi Sankyo's proposal to unveil a three-year plan for exploiting synergies in operations t...
- Sumitomo eyes stake in India steel plant
Sumitomo Metal Industries of Japan is eyeing a stake in a steel plant being built by Bhushan Steel in West Bengal.
- Birla Cellulose eyes retail market
Birla Cellulose, the fibre business of the AV Birla group and a division of group flagship Grasim, is targeting the retail market through a...