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CO BRANDED LUBRICANTS
Maruti Suzuki picks 5 startups including Sarvam AI for multilingual customer supportMaruti Suzuki is partnering with five innovative startups to boost operational efficiency and customer experience. These collaborations, bo...- Gulf Oil renews partnership with Piaggio India for co-branded lubricants till 2030Gulf Oil and Piaggio India have extended their exclusive lubricant partnership until 2030. This renewed agreement covers factory fill, work...
- Veedol signs Sourav Ganguly as its brand ambassadorVeedol has a strong presence across all automotive segments, including 2-wheelers, passenger cars, agri and commercial vehicles (both heavy...
- Sexual wellness companies doubled since pandemic, 21 new firms entered the segment since 2020The pandemic-fuelled surge in sexual wellness startups saw 21 firms enter the Indian market over the past three years. Amid growing awarene...
- TVS Motor Company and PETRONAS partner to form PETRONAS TVS Racing TeamThe new team will don a new livery as part of the alliance effective this season and the partnership will give a boost to further increase ...
- Delhi High Court vacates lower court’s ex-parte order against Oman ChemicalThe lower court had passed an ex-parte order against the company in a plea filed by the Indian subsidiary of the US major WD-40 Manufacturi...
- Gulf Oil Lubricants partners Gulf Oil International for exploring opportunities in EV charging spaceThe charging station market, as per estimates, is expected to have a good potential in coming years, wherein around 50-60 per cent is expec...
- Gulf Oil joins hands with Piaggio for co-branded lubricants for commercial vehiclesGulf Oil Lubricants join hands with Piaggio Vehicles to market co-branded lubricants for commercial vehicles, starting January. The partner...
- Shell opens its first lubricant laboratory in IndiaWith valuable data analysis and new technologies, the laboratory will support India's original equipment manufacturers (OEMs) and customers...
- Maruti Suzuki India expands reach of Ecstar productsMSI had launched the Ecstar brand of engine oil at workshops under its premium outlet chain NEXA in September last year.
- Petronas Lubes eyes 5 per cent market share by 2019Under the partnership, he said the Malaysian company will sell Tata Motors Genuine Oil for the diesel vehicles and gradually it will also l...
- Brand Mahendra Singh Dhoni likely to remain strong, say sports marketersThe Indian captain announced his retirement from Test cricket a few months back, after which many speculated that his endorsements would dw...
- MS Dhoni's biopic may rake in Rs 30 cr for producers from various endorsed brandsThe cricketer endorses more than a dozen brands, including PepsiCo for which he is the face of both its cola and snacks, footwear firm Reeb...
- Gulf Oil Lubricants partners with Mahindra TractorsUnder the agreement, Gulf Oil would manufacture and supply 'Mahindra Genuine Oil' under brand name 'Mahindra M-Star Super'.
- Tide Water Oil Co signs equal joint venture with JX Nippon Oil & Energy CorpThe 50-50 joint venture will sell, market, distribute and manufacture the ‘Eneos’ brand of lubricants in India, Nepal, Bangladesh and Bhuta...
- Coke ropes in Sachin Tendulkar, strikes 3 year deal for nearly Rs 20 crorePepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors which included Ganguly, Dravid & Shah Rukh Khan.
- Balmer to inject Rs 300 cr to double revenue, revive tea bizDiversified state-owned group Balmer Lawrie & Co Ltd will pump Rs 300 crore in the next four years in six business verticals to double its ...
- Hard-Shell optimistic banks on India, ChinaHaving bought BPCL's minority stake in the joint venture company Bharat Shell Ltd, the company claims to have around 7-8% market share of t...
- Italian oil major ENI to enter Indian marketThe 10.5 billion-euro Italian oil major ENI is entering the Indian lubricants market through a technology transfer agreement with a Mumbai-...
- Swipe & drive up the petro mileUse of pre-paid petro cards at fuel stations is on the rise. But are they worth the buck?
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