As Halloween 2025 approaches, a quirky new trend is emerging across the United States — homeowners handing out potatoes for Halloween inste...

Struggling companies are rebranding as digital asset treasury (DAT) firms, investing in cryptocurrency to attract capital and boost stock p...

The Dubai chocolate movement, originating in the UAE in 2021, has rapidly gained global popularity, transforming into various confections l...

Matcha, traditionally used in Japanese tea ceremonies, has exploded into a global wellness trend. Its popularity stems from its unique cult...

A croissant is a buttery, flaky pastry of Austrian origin that became a hallmark of French baking. It's made from a laminated dough, which ...

Matcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ceremonies to In...

Dubai's viral Kunafa chocolate, launched by FIX Chocolatier in 2021, has become a global sensation, thanks to a TikTok video that garnered ...

Many brands seized upon the ‘Barbenheimer’ craze and came up with some rather ingenious promotional campaigns.

Which among these will be the food to rule them all?

The very mention of desserts brings up creamy, refreshing images — hard for even the firmest calorie-counter to refuse.

Anutha Shetty, the baker, is equally surprised and motivated at how her young cookie brand The Love & Crumble Co from Bengaluru is receivin...

Maison Ikkoku is a small café/brunch joint in a not so busy by-lane behind the Sultan Mosque, on Kandahar Street in Singapore.

Chocolate and flowers on Mother's Day aren't enough for mums anymore. There's lots of emotional blackmail for the perfect gift tomorrow fro...

Home-grown game-coders have a huge fan base and cool products too. But are they making enough money? What challenges do they face?

HLL, L’Oreal, GM, Revlon, Nokia, LG & Motorola woo consumers with exclusivity.

It’s a serious cash cow for marketers who’re looking at fresh positioning planks to milk the occasion.