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CHOCOLATE BRAND ENDORSEMENT
F&B regulatory crackdown sends celebrities into endorsement rethinkSeveral celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and...- Chocolate recall: Spring & Mulberry pulls Mint Leaf bars over possible Salmonella risk; what consumers should do and how to get a refundChocolate recall: Spring & Mulberry is recalling one lot of its Mint Leaf Date Sweetened Chocolate Bar. This action follows concerns of pos...
- Cadbury stripped of its Royal Warrant by King Charles, 170 years after it was first awarded; what is the royal warrant all about?In a pretty recent and absolutely surprising development it has come to light that the renowned and eminent brand Cadbury eventually lost t...
- MrBeast's new Feastables chocolate bars sold out within days: Where to buy?Popular YouTuber MrBeast, aka Jimmy Donaldson, has introduced revamped versions of his beloved Feastables Chocolate Bars, claiming they're ...
- 'Retired or not, brand MS Dhoni will continue to score'Despite having retired from international cricket in August 2020, Dhoni, 42, endorsed the highest number of brands last year. According to ...
- Endorsement deals: Southern Stars shine as Bollywood fadesThe southern stars have been consistently delivering national hits such as Pushpa: The Rise, RRR, KGF: Chapter 2 and Vikram, in contrast wi...
- Cricketer MS Dhoni chooses Coca-Cola’s Powerade for endorsement3 -year endorsement deal for sports drink pegged at about Rs 15 crore.
- MS Dhoni to endorse chocolate brand SnickersThe chocolate's association with the former Indian cricket captain kickstarts with a new 30 seconds television commercial.
- Remember Ranveer Singh's Swiss social media posts? The actor is now Switzerland's first Indian Tourism ambassadorThe actor will promote Switzerland Tourism's campaign for 2017 - Nature wants you back!
- Celebrities active on Facebook, Twitter have an edge when it comes to social media brandingBollywood A-lister actress lost out a Rs 3-crore-a-year endorsement deal for a multinational beauty brand to a relatively new actor.
- FMCG firms like Revital, Horlicks, Kellogg's, Danone launch brands targeting womenMarketers of food and food supplements have come a full circle — from targeting families to kids, they have suddenly discovered woman as a ...
- Amitabh Bachchan's 'poison' dart leaves Pepsi cringing, staff saddened by remarkPepsiCo paid Amitabh Bachchan Rs 3 crore a year. Criticising a brand after endorsing it doesn't seem appropriate, celebrity managers told E...
- Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate marketMars Inc has roped in Rekha to endorse its Snickers brand in India as it looks to challenge Kraft Cadbury's hold on the country's Rs 3,000-...
- From Lily Langtry endorsing Pears to Mahendra Singh Dhoni - a look at brand ambassadorsA short review of the long and rich history of brand ambassadors. How it started, in the West and in India. How it evolved. And whether it ...
- India fastest-growing market for Kraft FoodsCadbury Kraft India rode on established Cadbury brands and successful launch of Oreo biscuits to grow its business twice as fast as Kraft's...
- Tendulkar goes beyond retirement with his brand STIndia's greatest sporting icon is making sure that before he retires, Brand Tendulkar is sustainable multi-mn dollar cash cow. Sachin's sec...
- Big B's endorsement space is getting smallerHe may be considered the Bigg Boss on television but Amitabh Bachchan’s buzz factor in the endorsement space is growing smaller.
- Godrej-Hershey ropes in Mahi for Nutrine relaunchGodrej-Hershey Foods and Beverages, the JV set up to jointly market confectionery, snacks and beverages in India, is planning a relaunch of...
- Nestle India drops its brand ambassador Rani MukherjeeNestle is looking for a younger star to endorse its brand, and a possible repositioning of the brand on the youth platform.
- Does celeb ad blitz really push up sales?Small towns and South India are somewhat more inclined towards celebrities endorsing brands. Ads on the move | Brand Cricketers | In Pics: ...
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