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CHINA MICRODRAMA
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
Sarvam gets state backing; Andy Jassy’s India visitHappy Thursday! The Indian government may soon end up taking a stake in Sarvam AI. This and more in today’s ETtech Morning Dispatch.
Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.
India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
Top deck churn in 2025; Micro-VCs on the riseHappy Monday! The Indian startup and tech ecosystem saw continued reshuffling of the top deck all year. This and more in today’s ETtech Mor...
Chinese microdrama creators turn to AI despite job loss concernsAI-made microdramas like China’s hit Strange Mirror of Mountains and Seas are reshaping entertainment, using tools such as ChatGPT and Midj...
Infy, Eternal Q2 report; Zepto's latest funding roundHappy Friday! As the earnings season progresses, IT giants Infosys and Wipro, and Eternal, reported their Q2 numbers. This and more in toda...
Kuku FM closes $85 million funding round led by Granite Asia; valuation hits $550 million post investmentOf the total raise, $50 million is primary capital, whereas the rest if secondary. Kuku FM said this investment will fuel expansion in AI a...
Dhan's unicorn fundraise; IT's flat Q2Happy Monday! Stock-trading startup Dhan has raised $120 million at a unicorn valuation. This and more in today's ETtech Morning Dispatch.
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
Traffic on IPO exit route; Founders dig in pre-listingHappy Thursday! Public debuts were the popular exits for private equity and venture capital last year. This and more in today's ETtech Morn...
ReelSaga raises $2.1 million to fuel localised content production, entering global microdrama boomReelSaga, a mobile entertainment startup founded in 2024 by Shubh Bansal, Shanu Vivek, and Ritesh Pandey, has secured $2.1 million in Seed ...
Swiggy’s costly quarter; India unblocks X handleSwiggy’s net loss nearly doubled to Rs 1,081 crore in the fourth quarter, from Rs 555 crore a year ago. This and more in today’s ETtech Top...
OTTs bet on microdramas to keep viewers glued to screensIndian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...